Elevate Takes Publishing to New Heights

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Elevate, formerly Russell Media, Turns the Traditional Publishing Model on its Head with a New Approach to Publishing

Elevate

Elevate

“[Elevate] is one of a new breed of entrepreneurial publishers founded to address the ineffectiveness of traditional publishers and frustration of authors,” said Aaron Hurst, CEO of Imperative and founder of the Taproot Foundation.

A revolutionary publishing company has rebranded and expanded their business model to trailblaze a new approach to publishing. As a publisher, Elevate has addressed significant changes in the publishing industry and created a business plan that shouts “thrive,” not just “survive.” The company’s mission is to empower authors and strengthen each author’s brand by offering customized services.

With many recent advances in electronic media, self-publishing, and online distribution, many traditional publishers have changed their strategy. Many have feared that printed books would become a thing of the past. Elevate turns the publishing model on its head by offering authors a chance to write a book and simultaneously establish a concrete brand for themselves, without solely relying on just a book or brand.

Aspiring authors now have the ability to share their stories and send their message out into the world in the way that they have envisioned. This defies the traditional, cookie-cutter approach, which takes creative license or control away from the author. It also provides far more support than a self-publishing service, which can create frustration for an author trying to reach a broader audience.

Elevate’s unique approach includes tailored publishing services and aid with platform development, which includes elements such as website creation, social media management, marketing initiatives and ghostwriting. “[Elevate] is one of a new breed of entrepreneurial publishers founded to address the ineffectiveness of traditional publishers and frustration of authors,” said Aaron Hurst, CEO of Imperative and founder of the Taproot Foundation.

Elevate also supports local and environmental efforts. They have outsourced printing, layout, and electronic book development to local companies and individuals, which supports the community at large. In addition, Elevate uses sustainable methods, implementing recycled materials and vegetable or soy-based inks into each book. This comes from the company’s desire to be a good steward of the planet.

Formally known as Russell Media, Elevate has now taken on a fresh new look and vision. It was founded in 2008 as a two-man operation, with CEO Mark Russell and his wife, CCO Laurie Russell, working from a home office. Since then, the company has grown and developed both in size and output. Elevate has published over 25 titles and helped many authors, including Aaron Hurst and Elizabeth Knox, get their start.

Their new website has launched at http://www.elevatepub.com.

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Bobby Kuber
Elevate
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