According to Mailigen, 57.5% of customers performed segmentation to send personalized emails in 2014.
New York, NY (PRWEB) April 20, 2015
Following marketing trends of 2015, one of Europe's leading email marketing services, Mailigen, has released a new generation email marketing tool: responsive online surveys that merges together personalization and the mobile trend. The new surveys are responsive to all devices, allow effective gathering of additional information about subscribers, and afterwards automatically segments the database to send highly personalized emails to each of them.
Aberdeen Group states that personalized emails improve click-through rates by 14%, and conversion rates by 10%, explaining marketers' high interest in personalization.* In a recent Econsultancy survey, 94% of businesses stated that personalization is critical to their current and future success.** Mailigen customers share a similar opinion. According to Mailigen, 57.5% of customers performed segmentation to send personalized emails in 2014.***
“Our customers’ most commonly used features include web sign-up forms and online surveys. Information from both online surveys and web sign-up forms is used to segment databases and then send personalized emails. Understanding our customers’ habits and needs, we upgraded our online surveys to the next level,” said Janis Rose, CEO at Mailigen. From a small additional feature it has turned into a full-service online email marketing tool offering a rich template gallery, intuitive drag'n'drop editor, and real-time results. Online surveys are responsive to mobiles, tablets, and desktops thus reaching anybody at any time and place.
The data show a steady uplift in the mobile trend, year by year. According to a study from Greenbook, 19% of all online surveys are taken on a mobile device. CheckMarket’s data confirms 1 out of 5 respondents needs a survey optimized for a smartphone or tablet. Without responsive design, 20% of online audience will abandon the survey.****
Mailigen's priority has always been innovative online email marketing in order to help companies grow their businesses and communicate with their audiences. Responsive online surveys are not the only mobile-friendly email marketing tool for personalized communication developed by Mailigen. This year, Mailigen will also be launching the next level web sign-up forms offering exit intent pop-ups, embed forms for social media, and other features.
Mailigen one of the world's leading web-based email marketing solutions for any size of business or organization, as well as for individual users. Mailigen offers email, mobile, and social media marketing to customers in more than 100 countries worldwide. The system is known for its integrations with modern e-commerce platforms, Magento and Shopify, and innovative email marketing tools, e.g., Subject Line Advisor, an email subject line testing tool that instantly predicts the open, click, and delivery rate of email campaigns prior to being sent. For more information, please visit Mailigen.com.
(*) Aberdeen Group, Hubspot.com
(**) Econsultancy, Emailonacid.com
(***) Mailigen customer data from 2014
(****) CheckMarket.com, Research-Live.com