Lenovo's Email ReMarketing Campaign Recovers Leads from 27% of Visitors Who Abandon Checkout

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UpSellit's PreCapture® technology recovers leads from over one-quarter of customers abandoning checkout, creating massive remarketing opportunities for PC powerhouse, Lenovo.

lenovo email remarketing case study

Lenovo's Email ReMarketing Campaign Boosts Conversions

UpSellit has not only increased Lenovo’s revenue, but has also proven to be a great partner to work with.

Today, UpSellit (http://www.UpSellit.com) announced the success of their custom checkout abandonment solution developed for PC innovator, Lenovo. By implementing a highly customized email remarketing program, UpSellit was able to recover leads from 27% of first-time visitors abandoning Lenovo’s checkout process and deliver a 35% campaign conversion rate with personalized real-time emails.

Lenovo operates in nearly 160 countries around the world, selling the best in powerful, affordable, and innovative computing technologies. Critically distinguished as the "fastest-growing major PC company," Lenovo knows that success is born through constant effort, smart decision-making, and ongoing optimization. To continue growing their success, Lenovo sought to reduce their website's checkout abandonment rate by implementing a smart email remarketing system that would integrate with Lenovo’s internal marketing efforts. UpSellit's technologies were perfectly suited for the task.

"Lenovo needed a solution that would re-engage their visitors who abandoned the checkout process,” said Max Loewenthal, Director of Business Development at UpSellit. "By combining PreCapture®, our pre-submit lead recovery technology, with dynamically populated emails, we were able to create a highly effective campaign that delivers both increased conversions and profitability.”

To recover abandoned conversions, UpSellit deployed their PreCapture® technology. The solution monitors specific form fields on the first page of checkout and collects leads without requiring a click of the "submit" button. With the recovered leads, UpSellit initiates a real-time email campaign that dispatches dynamically populated messages containing user details and shopping cart data in order to establish immediate relevance. PreCapture® uses an asynchronous 'last load' technique to collect leads, which left Lenovo's precisely tuned user experience entirely unchanged.

"UpSellit provided a very effective solution to Lenovo’s cart abandonment needs,” said Sajani Abraham, eCommerce Site Manager with Lenovo. “Their team designed and implemented a sophisticated email remarketing campaign in a matter of days and has continually worked with us to increase the campaign’s performance. UpSellit has not only increased Lenovo’s revenue, but has also proven to be a great partner to work with.”

The results began to surface immediately and were overwhelmingly positive. Throughout the campaign, UpSellit’s PreCapture® was able to recover leads from 27% of new consumers who abandoned checkout pages. With these recovered leads, UpSellit was able to remarket to a previously untapped audience with significant success. The personalized emails had an average open rate of 44% and a staggeringly high campaign conversion rate of 35%. To learn more about the methods used during the campaign and for a more detailed look at the results, be sure to read Lenovo’s full email remarketing case study.

About UpSellit:
UpSellit provides ecommerce and lead generation businesses with 100% pay-for-performance site abandonment solutions. UpSellit increases conversions up to 25% with customized email, automated chat and promotional technologies that address specific concerns to recover abandoned consumers. Every campaign is a full-service solution with ongoing optimization and support at no additional charge. For more information on UpSellit's industry-leading analytics and customer recovery strategies, call 1 (866) 504-9619 or write us at info(at)upsellit(dot)com.

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Max Loewenthal
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Upsellit | Site Abandonment Solutions
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