Embr Labs Continues Momentum as Leader in Thermal Wellness

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Digital therapeutics company attracts global consumer investor and leading women’s health expert as Chief Medical Officer

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Embr Labs, the breakthrough thermal technology company and creator of the Wave Bracelet, today announced a strategic investment by Joy Ventures and the appointment of Dr. Pamela Peeke as Embr Labs’ Chief Medical Officer. Both moves help to solidify the company’s leadership in women’s health, wellness and digital therapeutics. The state of Massachusetts and the National Science Foundation recently recognized Embr Labs’ role as a life sciences innovator by funding Artificial Intelligence for Menopause Symptoms, a collaboration between Embr Labs and UMass Institute for Applied Life Sciences that will produce the largest physiological dataset for natural menopause and advance the state of the art for detecting and predicting vasomotor symptoms, also known as hot flashes.

Dr. Pamela Peeke joins Embr Labs as Chief Medical Officer and will oversee clinical trials of the company’s cutting-edge wearable that helps to improve women’s stress, sleep and menopause symptoms. Dr. Peeke is a nationally renowned physician, scientist and expert in preventive and lifestyle medicine. She is also a Pew Foundation scholar in metabolism and a fellow of both the American College of Physicians and the American College of Sports Medicine, the latter of which she is a board member. As a three-time NY Times bestselling author and host of HER, the top women’s health show on iTunes, Apple, and RadioMD, Dr. Peeke’s message of health and wellness touches the lives of millions of women in the US and globally.

“As a physician and scientist, I am excited to be joining the Embr Labs’ team. I look forward to creating clinical research opportunities and partnerships that will further the development and validation of this groundbreaking technology. At Embr Labs, we share a profound passion to improve people’s health and wellbeing through our thermal digital technology. I’m honored and thrilled to be a part of this revolutionary new science,” noted Dr. Pamela Peeke, Embr Labs’ Chief Medical Officer.

As Embr Labs solidifies its leadership as a digital therapeutic company, the company has attracted global investors such as Joy Ventures, who are committed to advancing the growing category of consumer products for wellbeing. Joy Ventures' investment insight reflects an understanding that today’s complex world combined with intense lifestyles has created stress, anxiety and life challenges that demand accessible and holistic solutions.

“At Joy Ventures, our mission is to counterbalance today’s challenges by advancing the science of everyday joy. We work to identify the world’s most talented entrepreneurs, innovators and scientists to evolve their ideas into products that will help us all live more joyfully - and we see Embr Labs as a company that is succeeding in this area,” noted Miri Polachek, CEO of Joy Ventures.

Started in 2013 by three MIT materials science engineers, Embr Labs was founded upon a basic insight: temperature is an untapped pathway to the brain that can deliver therapeutic benefits. Embr’s patented technology harnesses the power of thermal sensations to deliver safe, non-invasive, and beneficial therapies that leverage the body and mind’s natural response to temperature to promote relief from hot flashes, manage stress, and improve sleep.

Embr Labs has sold tens of thousands of Embr Waves that have found their way into over 160 countries despite only being available through Embr Labs’ US website. This digital thermal solution has also been clinically validated in partnership with Johnson & Johnson, and the Embr Labs’ Science and Innovation team continues to explore new ways to enhance the efficacy and impact of Embr’s technology for the nearly 1.1 billion women who will be experiencing menopause by the year 2025.

“The addition of Dr. Peeke to our leadership team and the investment from Joy Ventures, combined with our collaboration with UMass IALS and support from the Massachusetts Life Sciences Center/NSF have significantly accelerated our development and validation of innovative digital thermal solutions for women’s health,” said Elizabeth Gazda, CEO of Embr Labs.

For more information, please contact Heather Ritchie or press@embrlabs.com, or visit embrlabs.com.

About Embr Labs
Embr Labs is the first thermal wellness technology company, pioneering a new pathway to unlock the therapeutic power of temperature. Its first product, Embr Wave, is an intelligent bracelet that uses temperature to activate and balance the body and mind. Despite only being sold in the United States, the Wave is being used in over 160 countries. The company's patented technology harnesses the power of thermal sensations to deliver a brand new category of safe, non-invasive, and natural therapies that leverage the body and mind's natural response to temperature to help people feel more comfortable, fall asleep faster, and be less stressed. Embr Labs was founded by MIT-trained engineers and is backed by investors including DigiTx Partners, Joy Ventures, Bose Ventures and Joyance Partners.

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Heather Ritchie
Embr Labs
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