I am so happy to have discovered Emma Nissim! As I am a full time yoga teacher who travels a lot and teaches in both hot and cold climates, they suit my needs perfectly…
Greenwich, London (PRWEB UK) 31 October 2013
Emma Nissim is a small London based family business offering high quality, hand printed, stylish garments through sustainable production and socially positive action. The high quality and craft of the garment; respect for the environment and mankind; and active lifestyles make up a list of their main core values. This involves endless research for this company. Their passion to find the perfect fabric is always at the top of their list. “It has almost become an obsession!”
A video interview was recently given to show the journey of the development of Emma Nissim’s perfect yoga top. A completely 'feel good' top, it is light and soft to the skin as well made with eco-friendly fabric and ethically. Shaped for everyday wear and be a great all-rounder and will be an essential base for most outfits, like a second skin. As well as being high quality, it is really easy to care for. This new collection geared for yoga and easy wear, will be available in 3 colours: Mint Ice-cream; Hot Pink and Black, and coupled with the company strapline 'Fun-Alive-Fresh: A Lifestyle Worth Living' it emulates the company philosophy well.
‘These words have been carefully chosen, after a series of word games and some helpful feedback through social media. We think it really sums up and conveys the feeling and sensation of our products. We have been naming our colours after foods that can evoke a strong sense of taste and together with the super softness of the fabric, it can really play with your senses and therefore translates into these words for us.’
The fabric has been specially made up with Emma Nissim’s specifications. Being eco-friendly fabric ethically made is a standard expectation for the company. Light and soft to the skin. Shaped for everyday wear and be a great all-rounder. Will be an essential base for most outfits, like a second skin. As well as being high quality, it is really easy to care for. This new collection geared for yoga and easy wear. The current collection of bamboo and organic cotton is the lightest fabric. Customer feedback is that nothing has been better for hot weather and as a base layer for the now approaching cooler season.
The video quickly tells the story of why and how Emma Nissim went down this route. She wants to reach out to people like herself. Emma Nissim’s clothing range is ideal for those who like to be active. They are light and breathable, and she has offered a range of prints for people to choose from that make them happy. “We have found that most of our customers love our fabrics, as we do. People just want to be more comfortable these days, but if we can easily look great and express our personality at the same time, then that is an absolute bonus!”
Jana Appleyard has been one of Emma Nissim’s best testers for comfort, breathability, and active wear. Many of her own clients have also now made Emma’s clothes their own, after testing how they perform during a hard session of yoga. Jana’s own testimonial:
“I am so happy to have discovered Emma Nissim! As I am a full time yoga teacher who travels a lot and teaches in both hot and cold climates, they suit my needs perfectly…"
To meet the Nissim sisters and hear their story, watch this inspiring video http://www.youtube.com/watch?v=WLWzGUByltg.
For further details about Emma Nissim’s product range, please contact:
Rachael Nissim - Director PR
The Emma Nissim Store is located:
Shop 10a, Greenwich Market,
London, SE10 9HZ, United Kingdom
+44 208 853 3139
eCommerce Web: http://www.emmanissim.com