Springfield, NJ (PRWEB) January 31, 2014
To help endodontists build their practices with increased patient referrals, WPI Communications, Inc., a newsletter marketing company, released a special report, “9 Steps to More Endodontic Patient Referrals.” This guide provides practical means for endodontists seeking to make proactive, strategic marketing part of their business process.
Patient referrals from other dentists are essential to the financial success of endodontic practices. Surveys have found that as many as 70% of patients choose a specialist as a result of a referral, and that referred patients tend to be more profitable to practices than nonreferred patients.
“While some endodontists fare well at generating quality patient referrals, many indicate that they do not consistently get enough of these qualified, high-value patients to grow their practices,” said Steven Klinghoffer, president of WPI Communications. “This special report provides an in-depth look at nine steps proven to measurably increase your high-quality patient referrals.”
Topics addressed in this report include
- Benchmarking and goal setting
- Message development
- Building your referral network
- Recurring communications
- Measuring referrals and taking action
A recent study found that while 94% of general dentists think positively about endodontists, they refer only 46% of cases requiring root canal treatment to endodontists. Where endodontists are perceived as “partners” in patient care, the referral rate increases significantly. Factors in this relationship include timely follow-up reports, referring patients back for restorative treatment and patient scheduling accommodation.
The best way to reap the rewards of increased endodontic referrals is to make proactive and strategic patient referral marketing part of the business process, and this special report outlines nine steps to make that happen. If done properly, the rewards should be worth the investment.
“To generate more and better patient referrals, you will need careful planning, and adept execution and process,” Klinghoffer said. “In a very competitive market, you must keep your endodontic practice in front of your referring dentists and, at the same time, differentiate your practice from other endodontic practices. Referrals are worth their weight in gold, but remember that they are also a two-way street. You must actively and consistently work to build these relationships. You must also seek ways to reward referral sources for their referrals and help build their practices.
“9 Steps to More Endodontic Patient Referrals” is written not only for endodontic practices looking to start a marketing program but also for those trying to make the most of an existing marketing program,” Klinghoffer added. “With any kind of marketing program, return on investment is key, and newsletter marketing is no exception.”
The free report can be downloaded at http://wpicommunications.com/dentists/download-9-steps-to-more-endodontic-patient-referrals/.
WPI Communications, Inc., helps professionals market their practices through editorially based programs that position the practice as being knowledgeable, well trained and willing to communicate their expertise. WPI has been providing newsletter marketing services to professionals since 1952. For more information about WPI Communications or “9 Steps to More Endodontic Patient Referrals,” please call 800-323-4995, e-mail info(at)wpicommunications(dot)com or visit http://wpicommunications.com.