(PRWEB) August 09, 2014
The European Energy Drink Market report defines and segments the energy drink market in Europe with analysis and forecast of revenue. The energy drink market in Europe is estimated to grow from around $4,688.1 million in 2012 to $6,611.9 million by 2018, at a CAGR of 5.9% from 2013 to 2018.
Browse through the TOC of the European energy drink market report, to get an idea of the in-depth analysis provided. This also provides a glimpse of the segmentation in the European energy drink market, and is supported by various tables and figures.
In Europe, athletes were the targeted consumers for the energy drink market. But with the growing health awareness, the energy drink manufacturers started targeting the teenagers and young adults. The shift of target customers from athletes to the people belonging to different age groups has resulted in a significant increase in the demand for energy drinks. In addition to this, energy drink manufacturers are emphasizing on launching new products in order to increase the market share.
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Europe is one of the major markets, wherein the U.K. holds the maximum share in the energy drink market. The U.K., as of 2013, contributed a major share of around 26% in the energy drink market. In the European market, the major players include Red Bull Trading (U.S.), Sinalco (Germany), Coca Cola (U.S.), Harboes (Denmark), Brydens (Europe), and Active Brands (Europe), among others. Coca Cola is the major player with a share of 23.67%, followed by Harboes, with a share of 20.54 %.
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The energy drink market is segmented and projected on the basis of distribution channels, which are further segmented as off premise and on premise. The market is further segmented and forecast on the basis of major countries, such as the U.K., Germany, Spain, and France, among others.
This report also comprises of market share, supply chain and value chain analyses, and market metrics such as drivers and restraints. In addition, it also presents a country-level competitive landscape and company profiles of the key players such as Red Bull Trading (U.S.), Sinalco (Germany), Coca Cola (U.S.), Harboes (Denmark), Brydens (Europe), and Active Brands (Europe), among others.
North America Energy Drinks Market
Market Trends -Analysis of health conscious consumers that are aware of their sugar intake level, which has a strong impact on the North American sports and energy drinks market.Detailed classification of sports and energy drinks according to the needs of athletes such as muscle building and boosting workouts.
Regulatory Framework -To study the guidelines developed by international non-governmental organizations for the non-alcoholic beverages industry.Detailed analysis of the federal regulations regarding use of caffeine as a major component in energy drinks.End-User Application Analysis- Country-specific detailed of the products that are to be launched.Detailed analysis of beverages that contain stimulatory herb guarana and the amino acid taurine which is used to improve athletic performance.
Asia-Pacific Energy Drinks Market
Detailed classification of sports and energy drinks according to the needs of athletes such as muscle building and boosting workouts.Regulatory Frameworks - To study the guidelines developed by international non-governmental organizations for the non-alcoholic beverages industry.
Detailed analysis of the federal regulations regarding use of caffeine as a major component in energy drinks
End Use Application Analysis.Country-specific detailed study of the products that are to be launched
Detailed analysis of the beverages that contain stimulatory herb guarana and the amino acid taurine which is used to improve athletic performances.Location Analysis - Analysis of marketing efforts of major products like Red Bull to increase their demand.Locations with good connectivity, along with low investment costs can be discovered.Various raw material sourcing locations can be studied and a comparative analysis of low cost raw material sourcing locations can be provided.
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