“Major brands across different industries have recognized the power of organizing communities online. There are plenty of lessons organizations can learn from those who have built their own communities.
Cleveland, OH (PRWEB) August 27, 2013
Duo Consulting CEO Michael Silverman will explain the impact of social collaboration tools for three enterprise brands at the 2013 Content Marketing World. Silverman’s presentation will illustrate how enterprise social networking brings greater efficiency and higher levels of client engagement to organizations through more effective communication.
“How Three Leading Brands Are Leveraging Social Collaboration” tells the stories of Bloomberg Media, BDO Seidman, and Follett Software — three large organizations in the media, accounting and publishing industries — discovering ways to make online community a driver of business goals. The stories demonstrate the power of branded social networking, both within and outside an organization.
“Major brands across different industries have recognized the power of organizing communities online,” Silverman said. “There is no one-size-fits-all approach. But there are plenty of lessons organizations can learn from those who have built their own communities. Those lessons can be applied to your own unique project.”
The discussion focuses on two unique types of online communities.
- Customer-facing communities: Customers don’t always exclusively populate these communities. But they’ve become powerful awareness and loyalty tools for leading brands.
- Enterprise social networks: More and more businesses are mobilizing large geographically dispersed workers online, increasing collaboration, communication, and productivity numbers as a result.
Content Marketing World is an annual event held in Cleveland, Ohio and sponsored by the Content Marketing Institute. This is the second consecutive year Duo CEO Michael Silverman will speak at the event. Last year, he presented on his book Capturing Community: How to Build, Manage, and Market Your Online Community.
“How Three Leading Brands Use Social Tools to Drive Enterprise Collaboration” takes place on September 11 at 12:30 PM. Visit http://www.contentmarketingworld.com for more information.
About Duo Consulting
Based in Chicago, Duo Consulting creates Drupal-based digital marketing websites and enterprise social networks that optimize the way organizations market and communicate online. Since 1999, Duo has worked to improve the website user experience for diverse brands across media, legal, education, nonprofit and other industries.