The Emerging Social Law Firm Explored at Legal Marketing Technology Conference

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Panelists from law firms Sheppard Mullin & Baker McKenzie together with an enterprise social network expert from Duo Consulting will discuss why law firms are adopting online social platforms on October 29 in San Francisco.

Duo Consulting will moderate a panel on "The Emerging Social Law Firm"

Duo Consulting will moderate a panel on "The Emerging Social Law Firm"

Enterprise social networks are all about increasing productivity and mining the rich reservoir of knowledge within a law firm.”

Law firm marketers will have a unique opportunity to take a peek under the hood of social portals being implemented by progressive law firms at the 2013 Legal Marketing Technology Conference, October 29. At a panel moderated by Sonny Cohen, an enterprise social network expert with Duo Consulting, Chief Knowledge Officer for Sheppard Mullin, Dora Martinez, and Director of Global Business Services for Baker & McKenzie, Stuart Kay, will provide case stories regarding their firms’ social intranet implementations.

Known broadly as Enterprise Social Networks, social intranets foster collaboration, communication and knowledge-sharing among employees. And while not a household word in law firms, Deloitte predicts that by the end of 2013 more than 90 percent of Fortune 500 companies will have implemented one. According to Cohen, “These new platforms will connect industry teams and practice areas while promoting greater awareness of resources and experience. This is all about increasing productivity and mining the rich reservoir of knowledge within a law firm.”

Law firm marketers will want to tune into these emerging communication strategies as social communities will not only engage internal participants but can also be extended to clients, prospects, targeted industries and practice areas. Conference attendees will learn:

  •     The business momentum driving development of privately managed social communities
  •     Law firm case stories to better understand the functions of social business communities
  •     How marketers might gain awareness, project sponsorship, and implementation of social intranets
  •     Performance, engagement and return on investment indicators

About the Conference
The Legal Marketing Technology Conference/West is organized by the Bay Area Chapter of the Legal Marketing Association. Held at the Hotel Nikko in San Francisco on Tuesday, October 29, the event features 11 programs and over 40 law firm marketing expert presenters. In-depth pre-conference sessions will be held on Monday, October 28 at the San Francisco Bar Association. Prior registration is required for all events.

About Duo Consulting
Based in Chicago, Duo Consulting creates digital marketing websites and enterprise social networks that optimize the way organizations market and communicate online. Since 1999, Duo has worked to improve the website user experience for diverse brands across media, legal, education, nonprofit and other industries.

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Sonny Cohen
Duo Consulting
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