Groove Launches Enterprise Paid Advertising Division

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Division will focus on companies with annual budgets exceeding one million dollars.

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Paid advertising will continue to evolve and become even more scientific. Behind bid platforms and automated bidding, still lies a bigger dialogue around how this large sales channel can be optimized to impact a business.

Groove, a Baltimore-based creative marketing, web design and development agency, has launched an Enterprise Paid Advertising Division. The division will focus on companies with annual budgets exceeding one million dollars.

The Enterprise Paid Advertising Division, led by Groove’s Senior Paid Advertising Manager, Katie Carlson, is designed to increase efficiencies and leverage the agency’s various service areas to help increase paid advertising’s impact on enterprise businesses.

“This is another way that we are showing Groove’s ability to evolve and grow, continuing to provide the best customer experience and results for our clients,” said Mack McGee, Groove’s Executive Vice President and Principal. “We anticipate this new, specialized division will grow rapidly this year as more companies discover our offering and meet with our team. I’m confident these organizations will not only benefit from this service, but many of our other areas of expertise as well.”

While Groove has provided paid online advertising services since its inception, the agency spun out a separate division to handle the level of testing, optimization, and resources necessary to maximize the return of an enterprise business budget.

Operating within a full-service digital agency allows for the exchange of cross-channel insights, and creates opportunity for increased flexibility through strategies such as landing page improvements, and the addition of custom enhancements to an organization’s strategy through Groove's development resources.

“With all departments focused on increasing revenue, it becomes easier to align priorities across different areas at Groove to ensure that a client sees a lift in revenue more quickly than if they were being serviced by multiple agencies with conflicting priorities and strategies,” said Carlson.    

To date, Groove’s paid advertising clients have consistently cut inefficient spending and increased overall revenue generation.

Carlson provides the examples: “A health care client was able to increase revenue by 82% in the first month after launching Groove’s restructure methodology, using an identical budget and keyword set. And a popular sporting goods retail client decreased Cost per Order by 102% while increasing sales volume year over year by 71.5%.”

“Paid advertising will continue to evolve and become even more scientific. Behind bid platforms and automated bidding, still lies a bigger dialogue around how this large sales channel can be optimized to impact a business,” added McGee. “Groove’s services align well to open this dialogue and execute on ideas.”

About Groove
Founded in 2007, Groove is one of the nation’s premier creative marketing, web design and development agencies. Headquartered in Baltimore, MD, Groove delivers digital solutions to small and mid-sized businesses, ranging from eCommerce, web design, inbound marketing, and branding. The growing company has been recognized nationally on the 2013 and 2014 Inc. Magazine “Inc. 5000” list, as an Agency Post “Agency 100,” and as a “Best Young Company to Work for” by turnstone. Groove was also named a 2014 “Best Place to Work” in Baltimore by the Baltimore Business Journal, taking first place in the small business category.

Groove has forged partnerships with some of the world’s leading software programs like Magento, HubSpot, Shopify, and Salesforce.com. The agency is the only Magento Gold Solutions Partner in the tri-state area and the only HubSpot Platinum Partner in Baltimore (one of 16 globally!). To learn more about Groove, visit http://gotgroove.com.

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Erica Mechlinski
Groove
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