entreQuest Taps FiddleFly for New Website Designed to Drive Business Growth

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Interactive, Outcome-driven Approach Helps Users Pinpoint Business Issues from the Landing Page

entreQuest Homepage

The web is infinite and global. Most small businesses are still thinking local. Proximity no longer dictates where we can find new business and begs the question, how can we use the web to bring in more?

The current state of the economy is not forgiving for small business owners and new client generation is among the largest challenges they will face. Struggling to find a solution within his own company, entreQuest CEO and New York Times best selling author of Grow Regardless, Joe Mechlinski, tapped FiddleFly to build an outcome-driven website. The new site, which launched today, takes on a unique, linear path to action approach over a traditional user experience, increasing the number of quality leads to the organization and in turn, increasing the number of clients.

“The web is infinite and global. Most small businesses are still thinking local. Proximity no longer dictates where we can find new business and begs the question, how can we use the web to bring in more?” said Joe Mechlinski. “Known for building sites that drive real outcomes across all digital channels, FiddleFly was the right creative digital agency to deliver a solution for us.”

FiddleFly strategically did away with the conventional, brochure-style layout and designed a site for entreQuest that allows users to interact with the company from the minute they hit the landing page.

The linear path to action approach moves distractions to the side and allows potential clients to focus on the services that brought them to the site initially. Through a series of brief but thorough questions, users can pinpoint their business challenges. The challenges are then submitted to the entreQuest team for further, individualized follow up.

“This process allows entreQuest to begin strategizing potential ways to help clients before introducing themselves, and creates a rich and effective initial communication,” said James Ramsey, CEO of FiddleFly.

FiddleFly is confident that this linear path to outcome approach will pave the way for how digital content is built in the future. In June 2013, the digital agency became its own case study for the linear philosophy and has already experienced record-breaking results.

“We want our site to drive new business growth and help us understand our clients’ needs more, but we also want it to serve as an example to other small businesses looking for distinctive ways to grow regardless,” added Mechlinski.

To experience entreQuest’s new website, visit http://www.entrequest.com.

About entreQuest
entreQuest, Inc. is a 12-year-old firm focused on business transformation and development that helps increase revenue for small-to-midsized, growth-oriented businesses through training, coaching, and team development. We work with clients to synthesize the latest effective practices into stronger leadership styles, better business environments, and more positive employee experiences and client relationships. entreQuest caters programs to each company’s unique needs, goals, and culture. entreQuest also provides full scale staffing and consultative hiring services. For more information, please visit http://www.entrequest.com/.

About FiddleFly
Since its inception in 2010, FiddleFly has provided mobile web solutions to businesses around the world. From software to design as well as development and strategy, the FiddleFly team’s sole purpose is to help the world have better mobile web experiences that produce real, measurable outcomes for businesses. For more information, please visit http://www.fiddlefly.com/.

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Erica Mechlinski
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