Escaping Comfort of Corporate “Nest” and Taking “Flight” into Entrepreneurship – CBB Advises the Owner of a Wild Bird’s Unlimited Franchise Store, on Sale

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Comer Business Brokers (CBB) just helped Wild Birds Unlimited, a nature oriented retail store, Sell Well and announced today that Roger and Jennifer Fontaine have acquired substantially all of the assets of the company from its current owner, Ronald Bailey.

“There is nothing more rewarding than finding, connecting and guiding successful business owners through the many steps necessary to conclude a sale,” said Christine Motta, an agent with Comer Business Brokers.

Wild Birds Unlimited, a Glastonbury, CT specialty retail store, announced that Roger and Jennifer Fontaine have acquired substantially all of the assets of the company from its current owner, Ronald Bailey. Terms of the transaction were not disclosed.

Wild Birds Unlimited is the largest retail franchise specializing in bringing people and nature together. It offers a wide variety of products such as bird seed, feeders, baths, houses and many other bird-feeding and observatory supplies, with more than 325 stores throughout the United States and Canada.

This CT location was started back in 1990 and purchased by Ron Bailey in 2004. It has been supplying the central part of the state with quality products, information and guidance on backyard birding since its inception. Ron Bailey, a bird lover at heart, and with the assistance of his knowledgeable staff, has grown the business while educating its loyal customer base for over 14 years now. This is an emotional sale for Ron. Although his dream of operating the store full-time himself was never reached due to a demanding career, his passion for the product never waned. Ron shared, “I’m confident that I found the right person, in Roger, to continue servicing my customers as they have come to expect. His fresh energy, affection for the brand and determination guarantees he will be very successful.” He also added, “Christine Motta of Comer Business Brokers worked tirelessly to find the right buyer for my unique business. This was a complex transaction between seller, buyer, franchise and landlord. Christine was a tremendous communicator and mediator and researcher and worked with all parties to come to the right outcome for everyone. She was truly amazing and encouraging to work with and I am very thankful.”

Wild Birds Unlimited is a trusted name in the birding community and Roger is ready to share his love for birds every opportunity he gets. Roger is leaving a long-standing corporate career to manage the store full-time with the assistance of his wife.    Roger stated, “Jennifer and I are looking forward to building off of Ron’s strong customer base and continuing to grow and expand the business in Glastonbury and throughout its surrounding towns.” Roger also added, “purchasing this business was a lot more involved than I expected, and I was grateful for the encouragement, guidance and suggested resources offered by Christine Motta of Comer Business Brokers. Now, we look forward to bringing people and nature together through the joy of bird feeding!”

“It was a pleasure to work with Ron and Roger on the sale of this niche retailer,” offered Christine Motta, an Agent with Comer Business Brokers who assisted the owner with this transaction. “There is nothing more rewarding than finding, connecting and guiding successful business owners through the many steps necessary to conclude a sale.”

About Comer Business Brokers, LLC
Comer Business Brokers, LLC, is a full-service business brokerage firm located in Fairfield County and services the entire state of Connecticut and Westchester County, NY. Christine Motta, a former business owner and past client, now shares her knowledge of business and the sale process with CT’s small business owners. She works closely with Irina Comer, the owner and founder of Comer Business Brokers, who has more than 15 years of experience in mergers and acquisitions of all types and sizes. Prior to starting her career in business brokerage industry, she spent 10 years at PricewaterhouseCoopers advising local, national, and international companies on transactional issues, including valuation, diligence, structuring and positioning. After obtaining her MBA from New York University’s Stern School of Business, Irina worked with mergers and acquisitions division of Bank of America Merrill Lynch. For a full list of services and listings please refer to http://www.comerbb.com.

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Irina Comer

Irina Comer
Comer Business Brokers
since: 01/2017
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