ESI Reveals New Partner Program for Resellers

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ESI’s partner program includes increased marketing resources, new training and certification programs, and three distinct partner levels.

Chief Executive Officer George Platt

Chief Executive Officer George Platt

Throughout our 27-year history, ESI’s goal has remained the same: to be the most channel-friendly business communication provider.

ESI, an innovative designer and manufacturer of high-performance business telephone systems and cloud services, today revealed an enhanced partner program for ESI resellers. As a company that sells exclusively through its reseller channel, ESI’s new program further empowers partners to target, nurture and service customers with increased marketing resources, training and certification programs.

ESI’s new reseller program was announced at a recent Reseller event to kick off ESI’s Cloud Services launch, and is designed to equip resellers with the resources and support needed to navigate the evolving telecommunications marketplace. With the launch of ESI’s new Cloud PBX solution on May 15, partners can experience expanded opportunity by selling both on-premise and cloud solutions.

“Throughout our 27-year history, ESI’s goal has remained the same: to be the most channel-friendly business communication provider. When resellers partner with ESI, they get more than just a product line; they get a partner fully dedicated to their success,” said George Platt, ESI’s chief executive officer. “We’re excited to introduce our new partner program, and look forward to a new era of helping resellers deliver innovative communication solutions to growing businesses.”

Three Distinct Levels of Partnership

To help resellers maximize their opportunities, ESI realigned its program into three levels: Select, Premium and Elite.

  • Select Partner: The introductory levels to the partner program, Select partners have access to ESI’s online portal with resources such as marketing collateral, technical documentation, and a comprehensive knowledge base.
  • Premium Partner: Premium partners are incented with a higher compensation structure, and are able to participate in ESI’s Marketing Co-Op program to earn marketing funds. Premium partners are required to complete ESI’s Sales and Level I certification program.
  • Elite Partner: Elite partners benefit from ESI’s highest compensation plan, and participate in extensive sales and technical certification training to help them service the end-users. Partners at this level access ESI’s new lead generation program to assist resellers in acquiring new customers.

Increased Marketing Resources

Recognizing that partner success is integral to the company’s growth, ESI introduced a robust marketing program with opportunities to earn marketing development funds and generate leads.

All partners have access to ESI’s reseller portal with sales and technical resources, as well as a comprehensive marketing kit with collateral, customer-facing presentations and demonstration videos.

Premium and Elite partners receive the added benefit of earning marketing funds based on system sales and the mix of products sold. Funds can be used for technical training and certification, purchase of ESI promotional items, or the execution of email or direct mail campaigns and other more traditional advertising.

Elite partners can direct earned funds to ESI’s new demand generation program to access PPC, SEM, online banner advertising, direct mail and email campaigns and branded landing pages. ESI also provides Elite members with consultation services to help develop custom marketing and lead generation programs.

New Training and Certification Programs

Following the announcement of its new Cloud PBX solution on May 15, ESI introduced training and certification programs designed to help resellers transition their business into the new cloud market. In addition to ESI’s existing certifications and training, resellers can now pursue ESI Cloud Level I Training, ESI Cloud Sales Level 1 Certification, and ESI VoIP Network Certification Level II.

“When introducing cloud services, resellers can be surprised at how it impacts the sales process, revenue structure and even their technical troubleshooting. Instead of educating resellers, many vendors have simply built their own internal sales channel,” said Platt. “Instead of competing or interfering with the customer-reseller relationship, ESI has strengthened our commitment by equipping resellers with the resources and knowledge to deliver the full value and experience of cloud services to their customers.”

ESI’s new partner program was announced at an exclusive event for ESI’s channel partners May 14 – 16 in Dallas, Texas, and is available immediately to new and existing partners. For more information on becoming an ESI reseller, visit

About ESI

Estech Systems, Inc. (ESI) delivers high-performance phone systems and cloud services designed for businesses and organizations. A Premium provider of cloud- and premise-based unified communications solutions, ESI offers uniquely innovative and integrated systems that enable its channel partners to deliver differentiated, intuitive and affordable VoIP communications. Founded in 1987, ESI has sold more than 300,000 business communications systems through hundreds of certified resellers. ESI is a privately held corporation is headquartered in Plano, Texas. For more information about ESI and its products, visit

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Farah Ali
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