San Francisco, CA (PRWEB) November 13, 2013
Leading enterprise event management software company, Certain, Inc., announces the latest addition to its growing collection of event management tools and resources. Two separate success kits address the needs of marketers and event professionals with articles, videos, e-books,and whitepapers covering a range of event-related topics.
The Success Kit for Event Professionals is focused on resources to help event managers deliver more value to attendees and organizations. The materials in the kit provide best practices and guidance to execute flawless events while maximizing business value. Topics covered include personalized event experiences, appointment matching, event planning, and branding. The kit also includes Certain’s popular Event Management Solutions Buyer’s Guide.
The Event Success Kit for Marketers contains tips and strategies to help marketers turn events into true and proven revenue-generators. The resources in this kit cover topics ranging from measuring ROI of events and the needs of the CMO, to attendee engagement, branding, appointment matching, and personalization. The kit also features the Power of Integrated Marketing, a guide to connecting marketing automation and event management.
“In keeping with our commitment to help organizations draw greater value from their investment in events, we are pleased to provide these resources to our customers, prospects, and others in the events industry,” remarks Betsy Zikakis, VP of Marketing for Certain, Inc.
About Certain: Powering Connections, Accelerating Business
Certain delivers the leading enterprise event management platform to personalize event experiences and provide meaningful connections that accelerate business. Certain integrates with enterprise systems like marketing automation and CRM, and the Certain Event Success Hub™ includes industry partners that extend our event management capabilities. The Certain platform enables attendee management, a mobile app that simplifies and speeds-up event check-in and management, event branding, social and mobile participation, and 1-to-1 meetings that engage audiences and maximize event value for all participants. Headquartered in San Francisco, with offices in North America, Europe and the Pacific Rim, Certain is a strategic event partner to over 600 enterprise and event management companies. For more information, please visit http://www.certain.com.