Announces the Release of the 2014 Guide for Event Planners Looking for a Mobile App for Events, Titled “10 minute guide to selecting a mobile app”

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Based on the hands on experience working with Event Planners and Corporate Event organizers for the last couple of years, the “10 minute guide to selecting a mobile app” is a quick overview of the key features to look for when selecting an Event Mobile App.

Conference, Tradeshow, Corporate Meeting, Mobile App, iPhone, iPad

iPad and iPhone Mobile App

The content of the white paper focuses on seven key features, starting the basics, but also watchouts when selecting a mobile app for more complex features. continues to provide simple to use tools for Event Planners. The whitepaper “A 10 minute overview of key features for Event mobile apps” provides an easy to consume guide on key features to look for in a mobile app.

"The content of the white paper focuses on seven key features, starting the basics, but also watchouts when selecting a mobile app for more complex features." says George Burns, Director of Business Developmnet for

The seven areas for an Event Mobile app are covered in an easy to consume way:
1.    Why select a native app for your event
2.    Write once, publish on all devices
3.    Key Form Factors for your event app
4.    Standard Features Combined with Ability to Customize Content Categories
5.    Integration with social media
6.    Check the basics, just in case
7.    A clear pricing for the mobile app

The whitepaper provides clear examples on these features to look for. Conference Agenda, Speaker Bio and agenda materials, Exhibitor booth description, Track descriptions were part of the Zwoor Events mobile app functionality from the very beginning.

Pioneers in the field, added integration with social media from within the mobile app, for a one click way to connect people to people, and people to information, for lasting connections and engagement long after the Conference or Tradeshow ends. Features that are more sophisticated are detailed as well. Attendees expect now to be able to “follow” the speaker in Twitter or LinkedIn, signal their interest on participating on an agenda topic or visiting an exhibitor booth, tweet to the conference hash tag – all from within the mobile app. Native Twitter integration, and pre-filed hash tags makes it easy for attendees to share news on the event. A personalized calendar on the mobile app provides a clear journey for the conference events. And, for the Event planner, solid analytics on engagements and connections, and business opportunities created.

The whitepaper is free to download from the webpage. provides to Conference and Tradeshow Meeting organizers an easy to use platform to distribute the event materials, speakers bio, event agenda and exhibitors profile to the participants’ mobile devices, be that iPads, iPhones or Android tablets. Our mobile app users can now see who else is attending the event with just one click,” said Ken Burns, External Relations,

For more sophisticated surveys of the audience, the Zwoor Survey app allows the creation and distribution of surveys, online or offline. The library of templates speeds up the creation of high quality surveys, be that for capturing intent to buy during product demos, or customer satisfaction in a trade show, conference or department meeting. Real time results sharing creates dialog, and increases the relevancy of the conversation.

Both Zwoor Event and Zwoor Survey have free versions available, and are available for the iPhone, iTouch, iPad and the Android devices. For more information, visit

About was founded on a simple, powerful idea: people should be able to have the information needed at their fingertips, and provide feedback where it matters – when they are in the meeting or in the product presentation, with their mobile devices. We want to reinvent what businesses and individuals can do through the mobile platform, made for a new kind of worker, a new kind of workplace and a new kind of interactions.

Learn more about, how we’re changing the way people consume information, interact, provide feedback and communicate and how you can be a part of it.

Zwoor Events - Conferences, Trade shows and Corporate events Go Mobile in just a few clicks. The attendees carry an iPhone, an iPad or an Android smartphone, and they now expect the agenda, the meeting materials, maps, exhibitors and alerts right at their fingertips. The mobile app is also used by Conference, Tradeshow or Corporate Meeting organizers.

Our native Zwoor Event apps do not require connectivity all the time, and we know that some of the conference or trade show venues are not built with connectivity in mind. We allow participants to store the data on the mobile device, and synch when connected.

Zwoor Survey is a friendly, robust and cost effective survey platform that enables event planners to gather real insight from the event participants. Be that in a large,10,000 people keynote event with no connectivity, or in a small presentation, the mobile app can handle both.

Zwoor Survey is a native application (vs. a web app), that allows timed surveys, answers to a challenge quiz for a prize, or just a simple multiple choice survey. Not dependent on the connectivity in the venue – we know that some of the spots are without cellular or Wi-Fi coverage.

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George Burns
Twoor LLC
+1 (800) 583-0190 Ext: 0
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since: 08/2011
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