At events, exhibitors have access to industry thought leaders along with prospects and existing customers. That’s a great opportunity to conduct interviews, create short videos, and share fun behind-the-scenes photos and stories.
Baton Rouge, LA (PRWEB) September 04, 2013
Events, conferences and trade shows hold big opportunities for content marketers. But, event organizers, sponsors and even attendees often overlook all of the rich content possibilities that in-person meetings hold. To help anyone who attends events make the most of their time, Reputation Capital Media Services, a marketing agency specializing in producing high-quality digital content for B2B companies, has released a new white paper full of tips for creating and promoting engaging content at events.
The white paper includes tips on creating interviews, videos, podcasts, blog posts, social content and live tweets at events, with insight from event planning and promotion experts. Reputation Capital shares advice about building anticipation before an event, leveraging and encouraging content opportunities during an event,and sharing content after the event is over.
“We included ideas for event organizers, but we didn’t forget about exhibitors and sponsors, either,” says Lee Price, director of marketing campaigns at Reputation Capital. “Exhibitors don’t always realize that they’re sitting on a content jackpot when they set up a booth at a trade show. At events, exhibitors have access to industry thought leaders along with prospects and existing customers. That’s a great opportunity to conduct interviews, create short videos, and share fun behind-the-scenes photos and stories.”
Event organizers, trade show exhibitors and conference attendees can download the white paper at http://offers.repcapitalmedia.com/rep-cap-white-paper-event-content/.
ABOUT REPUTATION CAPITAL MEDIA SERVICES
Reputation Capital Media Services is a Baton Rouge marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Reputation Capital editors and writers are experts in their fields, which include HR technology, employee benefits, and financial services and accounting. Reputation Capital offers free 30-minute consultations on how great content can help businesses attract and retain customers.