Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Evergage Introduces Evergage Tribes™, World’s First Solution for Consumer-Driven Personalization via ‘Socially Augmented Shopping’ on Ecommerce Sites
  • USA - English


News provided by

J Borgman PR

Sep 30, 2014, 09:00 ET

Share this article

Share toX

Share this article

Share toX

Evergage Tribes empowers shoppers to acquire the input and perspectives of other like-minded "tribe" members to enhance the buying experience
Evergage Tribes empowers shoppers to acquire the input and perspectives of other like-minded "tribe" members to enhance the buying experience

What Waze has done for navigation – providing an engaging solution for getting drivers where they want to go faster by leveraging the wisdom of the crowd – Tribes will do for online shopping.

Post this

Seattle, WA (PRWEB) September 30, 2014 -- Evergage today announced Evergage Tribes™, a breakthrough product that provides socially augmented shopping capabilities for ecommerce sites. The product extends the core real-time web personalization feature set of the Evergage platform with the unique approach of allowing visitors to browse products based on what other like-minded shoppers are researching, reviewing and buying. Consumers will value this ability to find relevant products faster and validate their purchase intentions. And with the differentiated experience Evergage Tribes will provide for their shoppers, online retailers will benefit from increased new and returning site traffic, increased visitor engagement and conversions, and a wealth of insights gleaned from the shopping data. See an Evergage Tribes demonstration in booth #1923 at Shop.org in Seattle from Sept. 29 - Oct. 1.

“Evergage Tribes is like ‘Waze for your website,’” said Karl Wirth, co-founder and CEO of Evergage. “What Waze has done for navigation – providing an engaging solution for getting drivers where they want to go faster by leveraging the wisdom of the crowd – Tribes will do for online shopping. Retailers don’t need to cede community-sharing power to social networks anymore. Instead, they can empower shoppers to quickly acquire the input and perspectives of others like them through socially augmented shopping, the next frontier of automated web personalization.”

Using Evergage Tribes on ecommerce sites, shoppers can browse by persona, interests or life stages via “tribes,” such as #CookingMom, #NewHomeOwner or #ITGuy, and be instantly referred to products best suited to them based on the behaviors and actions of shoppers with common interests. This interactive and engaging way to shop online enables the consumer to receive unprecedented personalized shopping assistance from an informal peer network right on the site – without having to provide any personal data or profile information or leave the site for Facebook, Pinterest or Twitter, to get the feedback they crave.

“Evergage Tribes is a win-win,” said Ujjwal Dhoot, CMO, FSAStore.com, a one-stop shop for Flexible Spending Account products], provider of the only one-stop shop stocked exclusively with Flexible-Spending-Account-eligible products. “It will drive consumers to tap their tribes for purchasing advice and access highly personalized product suggestions. It will enable us to earn their trust, maximize conversions and learn about our customers and merchandise based on which tribes emerge and trend. We can also use the social sharing data to add another set of valuable inputs in our goal to create a 360 degree customer profile. Everyone benefits.”

“Tribes has the potential to drive greater engagement and improve our conversion rate because our visitors will be able to follow shopping trends and get tailored product recommendations from customers with similar needs and interests and who are in similar phases of the buying cycle,” said Frank Malsbenden, vice president and general manager of Vision Retailing, Inc. “Over time we will benefit because we will create a stronger bond with our customers and improve our merchandising mix based on which tribes emerge and trend. Plus, we can watch for and act on social sharing behavior that signals the decision to purchase.”

Evergage Tribes utilizes sophisticated algorithms for determining product affinity by tribe based on viewing, purchasing, rating and reviewing behavior of those who shop using tribe hashtags.

This enables online retailers to help shoppers find and select the products that are right for them, by showing:
- which tribes most like a product;
- what a tribe thinks of the product;
- which products were purchased or reviewed by other tribe members;
- what other products were also liked by tribe members; and
- filtered ratings and reviews by tribe.

This information is made available via overlays on category pages, product pages or search results pages. In addition, tribe information is maintained and can be made available for viewing in a branded information bar at the bottom of each page.

About Evergage
Evergage’s cloud-based platform delivers real-time web personalization to more than 200 million web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener’s Supply Company, Millward Brown Digital, Palms Casino Resort, Publishers Clearing House, Rue La La and Wayfair. Evergage empowers marketers to increase engagement and conversions of website visitors and users through personalized content and messages based on deep behavioral analytics. Founded in 2010 as Apptegic, Evergage is a 2014 MITX What’s Next Award winner, a 2014 Marketing ARC award winner and a Red Herring Top 200 North American company. Evergage has offices in Boston, San Diego and Atlanta. For more information, visit http://evergage.com or contact the company at sales(at)evergage(dot)com or 1-888-310-0589.
# # #

Jean Borgman, J Borgman PR, http://evergage.com, +1 508-451-5944, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.