Q1 2014 EveryMove 100 Health Insurance Index™ Indicates Increased Use of Social Media in Member Communication Tactics

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New Data Captures Uptick in Online Engagement During Closing Months of Health Insurance Exchange

EveryMove, a Seattle-based startup, launched in October 2012.

Many health plans turned to social media to alleviate confusion surrounding open enrollment and as a means to further consumer engagement. As a result, those health plans saw advancement on the EveryMove 100.

EveryMove, Inc., an innovator in health rewards-based marketing and incentives, today released its updated edition of the EveryMove 100 Health Insurance Index™ (https://everymove.org/everymove-100). The Index ranks the top 100 health insurance companies in the U.S. by how well they engage with and empower consumers to manage their own health. This update includes data compiled for the first quarter of 2014.

The changes in the index for Q1 were significantly impacted by an increase in activity on health plan social media accounts. These health plans leveraged social media platforms like Facebook and Twitter to connect with members and enjoyed a boost in likes, followers, and shares. Many plans that invested heavily in social engagement advanced in the EveryMove 100 rankings.

“This quarter we began to see payoff for those health plans choosing to proactively initiate open conversation with consumers, especially during the time of open enrollment,” said Russell Benaroya, EveryMove co-founder and CEO. “Many health plans turned to social media to alleviate confusion surrounding open enrollment and as a means to further consumer engagement. As a result, those health plans saw advancement on the EveryMove 100.”

Humana claimed the top position for the Q1 2014 EveryMove 100 Health Insurance Index™, up from number three in Q4. Their climb in a highly competitive top ten is the result of stronger social media execution as well as improved member responses from the satisfaction survey scores.

Rounding out the top ten are:

1.    Humana
2.    Premera
3.    Anthem Blue Cross Blue Shield
4.    Blue Cross and Blue Shield of North Carolina
5.    Kaiser Permanente of California
6.    CIGNA
7.    BlueCross BlueShield of Tennessee
8.    Blue Cross Blue Shield of Georgia (new to the top 10)
9.    Capital District Physicians’ Health Plan
10.    Florida Blue

The EveryMove 100™ ranks both regional and national health insurance companies by analyzing more than 50 data points across key indicators such as their mobile and self-service tools, their incentive program offerings, their community involvement and their commitment to social engagement. The EveryMove 100TM also includes a satisfaction survey with more than 10,000 health insurance customers. All data collected is normalized to account for the wide variety of health insurance company sizes. The EveryMove 100™ does not incorporate either the cost or the specific health care services covered by any plan, as that information is presented to consumers through the federal and state exchanges.

To see the top 100 ranked health insurance companies for Q1 and previous quarters, and to filter by state, visit http://www.everymove.org/everymove-100.

About EveryMove:
Founded in 2012, EveryMove is a digital fitness rewards program that strives to bring recognition and real-life rewards to the millions of Americans who are investing in their health. The patent-pending EveryMove points system translates hundreds of different physical activities into a common metric, which allows a growing network of retailers, employers and health plans to offer recognition and tangible rewards while gaining valuable insights and building sustainable relationships with an active, engaged community. EveryMove is also the leading integrator of fitness tracking apps and devices, allowing users to seamlessly sync activities from their favorite tracker. Join in the movement to recognize your active community at http://www.everymove.org.

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Bailey Nelson
EveryMove Inc
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