EveryMove Releases Its Quarterly EveryMove 100 Health Insurance Index

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Captures Recent Improvements Made by Health Insurance Companies to Actively Engage and Support Consumers

EveryMove 100
The EveryMove 100 creates an easy way to see pockets of improvement from health insurace companies and this quarter is no exception with great strides being made around website updates, mobile apps and social interactions.

EveryMove, Inc. an innovator in health rewards-based marketing and incentives, released today the updated EveryMove 100 Health Insurance Index™ which ranks the top 100 health insurance companies in the U.S. based on how well they engage with and empower consumers to manage their own health. This update includes additional data points and data compiled for the third quarter of 2013.

The EveryMove 100™ ranks both regional and national health insurance companies by analyzing over 50 data points across key indicators such as their mobile-friendly websites and mobile apps, their self-service tools, their incentive program offerings, their community involvement and their commitment to social engagement. The data is normalized to account for the wide variety of health insurance company sizes. The EveryMove 100™ does not incorporate either the cost or the specific health care services covered by any plan, as that information is presented to consumers through the federal and state exchanges.

“The EveryMove 100 gives all of us an easy way to see pockets of improvement from health plans and this quarter is no exception,” said Russell Benaroya, EveryMove’s Co-founder and CEO. “We saw great strides in consumer strategy around website updates, mobile apps and social interactions and we are encouraged by these early signs.”

For the second edition, The EveryMove 100™ has been expanded to include more data points, including app store rankings and a satisfaction survey conducted with more than 5,000 health insurance customers. The updated ranking also includes changes and activities health insurance companies have made on their social, mobile and web platforms between July and September 2013. Common improvements captured include more consumer-friendly website redesigns, increased social engagement, and the launch of new community programs.

The top health plan for the Q3 2013 EveryMove 100 Health Insurance Index™ is Cigna which has demonstrated success this past quarter actively engaging consumers consistently across multiple measured indicators.

Rounding out the top ten list are:

1. Cigna
2. Kaiser Permanente of California
3. Premera Blue Cross
4. Humana
5. Anthem Blue Cross Blue Shield
6. Independence Blue Cross
7. Blue Cross and Blue Shield of North Carolina
8. Blue Cross and Blue Shield of Illinois
9. CareFirst
10. BlueCross BlueShield of Tennessee

To see the top 100 ranked health insurance companies and filter by state, visit http://www.everymove.org/everymove-100.

About EveryMove - EveryMove is changing the way companies and communities recognize and reward active individuals. Our patent-pending, actuarially based system awards points based on an activity’s long-term health impact so consumers can compare and earn rewards from retailers and employers. We enable health plans to sponsor challenges and activity-focused campaigns to supplement their marketing and member engagement. We support hundreds of different physical activities and are the leading integrator of fitness-tracking apps and devices. Join the EveryMove movement at http://www.everymove.org.

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Christy Kelly
EveryMove Inc.
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