Mailing List Company Exact Data Appears on CBS' 60 Minutes

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Chicago-based Data Provider Mentioned on Primetime Broadcast

Exact Data appeared in a segment on CBS' 60 Minutes on March 9, 2014. Steve Kroft stated that "Exact Data sells lists of people with ailments including various STD's". Exact Data CEO, Larry Organ, stated to the segment's producer, Maria Gavrilovic in a phone interview, "We do not own or manage that list, we simply purchased 60 Minutes' sales lead from a popular mailing list search engine."

Organ refers to a recent study entitled, The Value of Data: Consequences for Insight, Innovation & Efficiency in the U.S. Economy, that found that the data-driven marketing economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012 alone—and 70 percent of that value was dependent on the ability to exchange data across the economy. The study, commissioned by DMA's Data-Driven Marketing Institute and conducted independently by Professors John Deighton of Harvard Business School and Peter Johnson of Columbia University, found that the DDME was "made in America" and that the exchange of data across the DDME is vitally important for small businesses to compete effectively with big players and for innovation across the marketplace.

List managed by Exact Data can be found on the company's website under "Business Lists" and "Consumer Lists".

About Exact Data
Exact Data provides multi-channel direct marketing services with a specialty in postal, email, and telephone solutions. Encompassing the entire lifecycle of customer information, Exact Data’s services focus on acquiring and retaining customers, validating, cleaning, and enhancing customer data, and improving the overall performance of marketing communications.

Exact Data is a Chicago-based company with regional offices across the United States. The company was founded in 2001 and is headquartered in Chicago, Illinois.

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Travis Wittenburg
since: 02/2011
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