Exact Data Shapes Up Its Email Marketing Lists in Time for the Holidays with XVerify

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The data firm undergoes its biggest data cleanse with the help of XVerify.

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Deliverability is the essence of a campaign. If a message does not make it to the inbox in proper fashion, we consider that a lost opportunity.

Email marketing relies heavily on deliverability rates and successful inbox entry. Deliverability is defined as the rate at which emails are successfully delivered to the inbox without being blocked by spam filters or bounced back to the sender.

Through a strategic partnership with XVerify, Exact Data hurried to verify their extensive email lists in time for the holidays. Verifying emails helps increase deliverability rates and campaign success.

If messages do not reach the inbox, it impacts the success of the email marketing campaign. The data firm’s partnership with XVerify provides a verification and hygiene process that improves the quality of the company’s data cards, with the most recent providing pristine lists for clients.

Exact Data continues to perform regular hygiene procedures to maintain its email lists to protect its clients form low sender scores. This month, right before the season of buying began, the company executed its biggest email hygiene cleanse to date in order to get ready for mass floods of emails businesses will be sending to prospects and leads.

“Deliverability is the essence of a campaign. If a message does not make it to the inbox in proper fashion, we consider that a lost opportunity. It is extremely important that our records are as efficient as possible for our clients and we can ensure that by email verification,” says CEO Larry Organ.

To learn more about Exact Data’s Email Marketing program, call (877) 440.3282 or visit their FAQ section. You may also email the company at info(at)exactdata(dot)com.

About Exact Data
Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.

Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, email info(at)exactdata(dot)com or call (877) 440-3282.

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Krystal Hernandez
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since: 02/2011
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