Exact Data Upgrades Homeowners Mailing Lists After Pending Home Sales Fall

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Seeing a need for marketing in the real estate division after August pending home sales fall 1 percent, company upgrades its Potential Homeowners Mailing Lists and American Homeowners to increase deliverability.

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When mailing lists are vital to the success of a business, as is the case currently with real estate, it is essential for Exact Data to routinely practice data hygiene and increase deliverability

August proved to be a tough month for real estate after the market for pending homes fell 1 percent. While the national pending home sales index is still at a high and prices for homes have increased year-to-year, more realtors are finding buyers fearful of higher interest rates causing a delay in contract signage.

To soften the blow, real estate brokers are using resources to improve their marketing and reach American Homeowners on a more direct level. Exact Data utilizes its regular data hygiene procedures to provide a compelling database of Potential Homeowners Mailing Lists to aid real estate brokers in reaching a core audience.

“When mailing lists are vital to the success of a business, as is the case currently with real estate, it is essential for Exact Data to routinely practice data hygiene and increase deliverability,” states CEO Larry Organ.

The Chicago-based data broker regularly verifies its database lists to insure emails won’t bounce back, mailing addresses are current, and phone numbers are valid. The most recent cleanse comes on the heels of August’s pending home sales decline, with Exact Data working to assist real estate brokers to bring the market back to prominence.

About Exact Data
Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.

Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, call (877) 793-1801.

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Krystal Hernandez
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since: 02/2011
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