Exact Data Enhances Propensity Mailing Lists, Adds Hundreds of New Selects

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The Chicago direct-marketing firm increases its number of searchable propensity selects in recent database upgrade; brings total to over 4,000 different propensity lists.

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Propensity mailing lists are extremely useful for businesses targeting very particular audiences. We add records to our consumer lists daily to provide these businesses with an effective number of qualified records

Exact Data grows its propensity mailing lists in most recent data upgrade. These consumer lists boast information based on purchase history as well as consumer-provided survey responses. The lists contain information that serves as an indicator of future consumption behavior and probable responses to direct marketing efforts.

Niche audiences with a high likelihood to make a purchase, such as those included in the company’s propensity lists, give businesses a chance to improve AdROI. The detailed information in these lists is particularly important for marketers who are looking to reach highly targeted audiences.

Exact Data’s propensity lists are based on a number of criteria. Some are built using the type of product the target audience is likely to purchase, such as auto insurance or apparel. Other propensity lists represent consumers with a high likelihood of purchasing from specific companies. Lastly, Exact Data’s propensity lists can get very detailed, targeting people who watch specific TV stations or Pay Per View.

“Propensity mailing lists are extremely useful for businesses targeting very particular audiences. We add records to our consumer lists daily to provide these businesses with an effective number of qualified records,” states CEO Larry Organ.

To learn more about Exact Data’s Propensity Lists, call (877) 440-3282 or email the company at info(at)exactdata(dot)com.

Please note that Exact Data’s propensity lists are modeled based on a large number of factors and contain consumers with an extremely high likelihood of making these purchases.

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Krystal Hernandez
@Testing2134
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