Subscriber mailing lists contain some of the most loyal consumers to specific products. Keeping this database as up-to-date as possible gives clients optimized campaigns to reach any loyal audience
(PRWEB) October 27, 2014
Exact Data executes its monthly-scheduled data update to cleanse subscriber mailing lists. During its newest data hygiene procedure, the direct-marketing firm filtered through its subscriber-specific mailing lists to rid records of any inactive contacts.
Each mailing list details information for segmented audiences in the form of email addresses, phone numbers and postal addresses. Businesses typically enlist the mailing lists to deploy marketing campaigns to highly targeted recipients. Exact Data regularly cleans its mailing lists to ensure deliverability by removing any inactive contact information and/or increasing the amount of records in each list.
The company’s subscriber mailing lists entail various types of subscriber categories that can be segmented into more specific genres.
Examples of the kinds of lists included within the subscriber category include:
-Magazine subscribers by publication source
-Internet gaming subscribers by location
-Online coupon subscribers
“Subscriber mailing lists contain some of the most loyal consumers to specific products. Keeping this database as up-to-date as possible gives clients optimized campaigns to reach any loyal audience,” says CEO Larry Organ.
The Chicago company executes its monthly data hygiene practices to maximize deliverability for each mailing list. Exact Data recognizes optimization via deliverability is a key measurement for direct mail campaigns.
To learn more about the company, call (877) 440-3282 or email Exact Data at info(at)exactdata(dot)com.
About Exact Data
Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.
Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, email info(at)exactdata(dot)com or call (877) 440-3282.