Exclusive Concepts Wins BrightEdge Digital Marketer Award

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Innovative eCommerce Strategies Drove Increased Revenue During Challenging 2020

Exclusive Concepts, Inc. (EXCLUSIVE) is officially a recipient of the 2020 BrightEdge Edgie Award for outstanding work in the Digital Marketer category. This honor, which recognizes multi-channel marketing success, was awarded to the EXCLUSIVE team for its successes in partnership with a leading equine supplies company.

Led by expert marketer Ariana Sandillo, the EXCLUSIVE team was able to drive increased eCommerce revenue for the merchant, a supplier that had historically relied heavily on revenue generated from brick-and-mortar sales. With in-person shopping compromised by the 2020 pandemic, Sandillo worked closely with the business’s owner to create a bold new plan that met the challenges presented and drove more demand through eCommerce.

Sandillo and her team of seasoned EXCLUSIVE eCommerce strategists created and implemented a personalized plan tailored specifically to the client’s individual goals and the industry. By leveraging a multi-channel approach that included Google Ads, search engine optimization, social media, and additional outlets, the team created a wide-reaching strategy to not only drive engagement but to drive transactions.

The goal was clear: efficient revenue growth that compensated for the decline of brick-and-mortar sales. And that goal was met and exceeded during the nine-month span from January to September 2020. For Google Ads and Bing performance, the business experienced a 38% growth in year-over-year revenue, peaking in the month of August when the business doubled its revenue compared to the previous August. Social media marketing growth was also successful with an 87% revenue increase during that same nine-month timeframe.

“It is an absolute pleasure to work with each and every member of this amazing EXCLUSIVE team,” said a representative from the supply company. “Beyond the remarkable increase in revenue, my EXCLUSIVE team also delivered unmatched customer service. This mattered even more given how everyone has been stretched thin this year. My EXCLUSIVE team was always available and attentive; I feel like their top priority, no matter what. There are many other reasons I enjoy working with EXCLUSIVE: our impressive growth, the full spectrum of services they offer, and their webinars and educational content. But truly, it is the incredible team I get to work with that means the most to me.”

The win marks EXCLUSIVE’s second Edgie Award. In 2018, the company earned the Elevating SEO Agency Edgie for its work with automotive parts retailer Eastwood. EXCLUSIVE was also a finalist for the overall Content & SEO award in 2017. EXCLUSIVE employees are already champing at the bit for new award-winning opportunities to delight and lead new eCommerce retailers and brands into a successful and profitable 2021.

About Exclusive Concepts, Inc.

Founded in 1997, Exclusive Concepts uses innovative strategies to boost eCommerce performance. With more than 400 clients across dozens of verticals, EXCLUSIVE has partnered with high-growth challenger brands, Fortune 500 companies, and everything in between. Clients like HP, Califia Farms, Jelly Belly, and Apt2B have turned to EXCLUSIVE’s team of marketing experts to drive revenue, brand recognition, and growth through creative goal-driven strategies and solutions.

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Taryn Pacheco
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