Sally Williamson Reveals Game-Changing Approach to Executive Communication

Atlanta-based Expert Publishes New Book on Leading Executive Conversations

(PRWEB) August 20, 2014

Sally Williamson, President and Founder of Sally Williamson & Associates (SW&A), an Atlanta-based communications and executive coaching firm, announces the publication of Leading Executive Conversations. Her new book validates the disconnect that exists between managers and executives during high-level conversations, and reveals how to align them by using a game-changing approach to executive communication. A must-read for those who know communication skills and executive presence are critical to success in any position, especially when aspiring to leadership. Download the first 3 chapters of the book for FREE as a preview or order the book from Amazon.

Every executive enters a meeting with two perspectives. First, “Are you credible and confident enough to be here?” Executives form impressions quickly and make assumptions about whether you have the confidence and conviction to lead a conversation. Second, “Can you add value to the business by creating an opportunity or solving a need?” This perspective is all about driving the conversation to an outcome. Leading Executive Conversations provides a framework for organizing an executive-level conversation to deliver value and to lead an executive to a clear conclusion.

To write the book, Williamson drew from her nearly thirty years of coaching both managers and executives with companies such as AT&T, Cox Enterprises, Delta, Kaiser Permanente, Intuit, SunTrust Bank, Turner Broadcasting System, UPS and others. Additional input came from a study sponsored by her company on executive conversations. The study surveyed 300 executives and mid-level managers, and Williamson conducted personal interviews with C-suite executives to gain an even deeper perspective.

“Executives are a tough audience, but they are also a predictable one,” said Williamson. “Your ability to lead a conversation establishes your right to be at the executive table. And, it earns you the opportunity to have another one.”

"Straight talk on what it takes to be an effective communicator in the executive arena,” said Tim Minahan, CMO, SAP Cloud, SAP. “Whether you’re climbing the corporate ladder or already have a seat in the C-Suite, your next executive conversation will be ten times more impactful if you read this book first.”

About Sally Williamson
Sally Williamson is a leading resource for improving the impact of spoken communication and executive presence. For nearly thirty years, she has been developing key messages and coaching executives to deliver them effectively. She is the driving force behind Sally Williamson & Associates (SW&A). Since 2004 the firm has been serving individuals and organizations such as AT&T, Cox Enterprises, Delta, Kaiser Permanente, Intuit, SunTrust Bank, Turner Broadcasting System, UPS and others.


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