The rooms are challenging, but our number one priority is to make sure people have fun. If we can do that, then we have far exceeded our expectations
Charlotte, N.C. (PRWEB) January 28, 2015
Exit Strategy, an escape-the-room attraction that requires groups to uncover hidden clues and solve puzzles to escape a locked room, is moving to a new, bigger location and adding up to four more puzzle rooms to its existing two. After opening its doors at the end of August 2014, the business has grown and demand for more rooms is high. In addition to the current ‘70s and Cabin in the Woods-themed rooms, Exit Strategy will add a Lost in Space and Murder Mystery room, with space for two more.
“The appetite for these types of mentally-challenging, hands-on escape-the-room games is incredible,” says owner Mylene Labrie. “When we first created the ‘70s room in our house to test the concept on friends and family, we had no idea it would grow into this.” Room escape games have long been popular in Asia and Europe, and are making their way into major U.S. cities like New York, Atlanta, Los Angeles, and now Charlotte. In fact, Exit Strategy is ranked the number two activity in Charlotte on TripAdvisor, with sights set on number one.
Based on the popular escape-the-room computer games, brick and mortar puzzle rooms bring the experience to an entirely different, challenging level. Locked in a room for sixty minutes, participants must work in groups with friends, family and sometimes strangers, to solve a series of puzzles, unlock clues and keenly call upon various senses and thought processes to discover the final key to escape – before time runs out.
“I was a bit hesitant when Mylene and Jelani invited me and a few friends over to try out the room in their house,” says Karlie Winchell, Exit Strategy employee and family friend. “But, it was one of the most thought-provoking, intense sixty minutes of my life, and a lot of fun.”
“We knew within the first month that our current space wasn’t enough,” says owner Jelani Patterson. “People come from all over to try out our rooms – we are up to 34 countries now – and we need to be able to offer a variety.” The new space, located at the opposite end of the same business park, is 5,088 square feet and will feature a 250-square-foot waiting room with brain-teasing puzzles, foosball and a collection of quirky props for group pictures.
“When people come here, we want them engaged from the moment they enter through the door, until well after they leave,” says Mylene. “The rooms are challenging, but our number one priority is to make sure people have fun. If we can do that, then we have far exceeded our expectations.”
Exit Strategy will run business as usual and slowly begin transitioning into the new space over the next three weeks. The company plans to post regular updates on its Facebook page, so the public can stay abreast of the progress, and plan for future visits.
About Exit Strategy
Originally started in the couple’s house, Exit Strategy was founded by Mylene Labrie and Jelani Patterson, in August 2014. The escape-the-room-style company offers visitors a unique experience to test mental dexterity, creative problem solving and collaborative thinking to unravel puzzles and unlock clues within sixty minutes. Do you have what it takes to escape the room as the seconds tick by?