This is the start of our retail stores evolving from a parts-focused sales model to a solutions based model. We’ve re-conceptualized our retail space to empower customers with informational displays, more learning tools, and a more interactive experience.
Compton, California (PRWEB) November 08, 2013
4 Wheel Parts, prominent retailer of aftermarket parts for the off-road industry, will hold a grand reopening for its Riverside, California location on November 9. The opening will feature exclusive onsite discounts, giveaways, hourly drawings, installation deals, and free food and entertainment. The revamped store’s leading edge design features interactive, hands-on displays, thousands more products, and areas for customers to learn more about products.
“This is the start of our retail stores evolving from a parts-focused sales model to a solutions based model,” says Kevin Rourke, 4 Wheel Parts Director, e-Commerce and Internet Operations. “We’ve re-conceptualized our retail space to empower customers with informational displays, more learning tools about products, and a more interactive experience overall.”
4 Wheel Parts has over 60 retail outlets located throughout North America selling 4x4 parts and interior and exterior accessories. In addition to products, the Riverside store at 3382 Tyler Street features onsite installation by ASE-trained technicians. “We’re featuring onsite installation deals for the Grand Opening and anticipate a huge turnout to experience our state-of-the-art flagship store,” says Riverside Store Manager Robb Hadden. “We’re also giving away a grand prize RC car and a chance to win a $1,000 shopping spree at 4 Wheel Parts.”
135 free items will be given away with purchases while supplies last, including:
- 5 Smittybilt GB8 LED flashlights
- 5 Smittybilt shackles
- 10 Smittybilt 20’ tow straps
- 100 4 Wheel Parts t-shirts
The Riverside 4 Wheel Parts store also has plans to launch an online Google virtual tour of its showroom, allowing users to navigate the premises and service bays. The interactive tour will present high resolution images of off-road vehicle parts and accessories that will be shareable via social media.
About 4 Wheel Parts: 4 Wheel Parts is a retailer and service provider specializing in aftermarket parts for off-road and 4x4 enthusiasts. With 59 locations nationwide, 4 Wheel Parts supplements its retail centers with a robust mail-order and e-commerce distribution network to serve customers around the country and around the world. 4 Wheel Parts carries a large inventory of truck and Jeep parts, including lift kits, tonneau covers, tires and more.