Middletown, DE (PRWEB) August 13, 2014
eZanga.com, a digital advertising company, recently launched three new features for their advertising platform, AdPad®, to improve their interface and create a better user experience for their clients.
AdPad now offers negative keywords and exact keyword match to let advertisers more efficiently target and optimize their keyword lists to reach the correct demographics. The company has also launched A/B testing abilities to support even ad rotation for users’ advertisements.
While these features are new to eZanga’s platform, they’re not new to the advertising world. When asked why eZanga has just launched negative and exact match keywords for AdPad, CEO Rich Kahn said, “As our client base has grown, it became apparent that this is a feature our clients need, especially our premium clients. The need was there, so we built it. We like to say our platform is made for our clients, by our clients. So when they asked for it, we made it happen.”
Kahn continued, “Negative and exact match keywords are great ways for our clients to get volume for their ads without having to manage tens of thousands of keywords. We pride our interface on being easy-to-use and convenient, and this just adds to the convenience of using AdPad in lieu of other services.”
While launching negative keywords and exact match, eZanga also took the opportunity to improve the usability of ad groups within AdPad. Users can now set up A/B testing within each ad group or campaign, which will help determine which ad titles, descriptions, and call-to-actions are performing best.
This upgrade to AdPad will support even ad rotation through an advertiser’s campaigns and ad groups, allowing all ads to be seen a set, equal number of times. The A/B testing is supported both within the user interface and through the API, allowing eZanga to support larger bids from clients while providing clients with the testing feedback they are looking for.
Negative keywords, exact match keywords, and A/B testing are available to all clients using AdPad.
eZanga is a digital marketing company that helps companies grow their business through multiple advertising solutions, including pay per click and cost per call. Since their launch in 2003, eZanga has grown from a tiny tech startup to an award-winning small business. eZanga has been on the Inc. 500|5000 list for five consecutive years and has been recognized as one of Philadelphia’s fastest growing companies by Philly100, Deloitte and SmartCEO Magazine.