Article on the Financial Results of Branded vs. Non Branded Clothing Highlights an Opportunity for Independent Clothing Designers, Says Hi-Tech Printing & Labeling

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The label maker says that the article is evidence that there is room for new brands to compete, but only with proper, affordable labeling.

Hi-Tech Printing & Labeling has made custom fabric labels for a wide variety of companies.

... new or independent clothing companies are able to take business from bigger, more establish brands if they have the right product, at the right price.

A May 21st analysis of the current competition between branded and non-branded clothing published on The Street showed that, when money is tight, consumers are willing to stray from expensive, established brands in favor of cheaper, unbranded alternatives. “What this tells us,” says veteran Los Angeles fabric label manufacturer Hi-Tech Printing & Labeling, “is that new or independent clothing companies are able to take business from bigger, more establish brands if they have the right product, at the right price.”

Of course, few would suggest that branding is no longer important. Hi-Tech Printing & Labeling notes that quite the opposite is true. “What we are seeing with this analysis is that consumers simply are willing to forgo branding if it means paying a large premium on the clothes they are buying. But, with affordable, custom fabric labels, clothing designers and manufacturers can truly have the best of both worlds.”

The noted label manufacturers explain that a unique label can make a big difference in a shopper’s first impression of a brand, and that even if a shopper does not decide to purchase that specific item of clothing, the brand will often stick with them the next time they are out shopping. This is how big, established brands retain customers, although they also benefit from the added price boost that comes with keeping up their prestigious names. This price bump is what customers of Hi-Tech Printing & labeling often aim to avoid.

Hi-Tech Printing & Labeling attributes their ability to provide innovative, custom labels and tags at affordable wholesale prices to the fact that they have been in the business for over 25 years. “We have worked with countless companies and designers in Los Angeles and beyond,” says the manufacturer, “And the one thing that they all have in common is that they need to keep their costs as low as possible in order to compete. This, in turn, has encouraged us to make our manufacturing process as efficient as possible.”

About Hi-Tech Printing & Labeling

Since 1989, Hi-Tech Printing & Labeling has been working with clothing designers to create custom labels that are meant to catch the consumer’s eye, establish brand presence, and convey necessary product and size information to the customer. They make a wide variety of different label types including tyvek labels, woven labels, law labels, hang tags, and more. Anyone interested in custom labels should contact Hi-Tech Printing & Labeling at 213-746-7772 or visit them online at today.

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Michael Clauw
Cyberset Corp
+1 (818) 883-7277 Ext: 121
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Hi-Tech Printing & Labeling, Inc.
since: 04/2011
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