Facebook Announces Businesses Can Run Promotions on Timeline, App Platforms See Opportunity in the Changes

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Facebook’s promotion guidelines no longer require businesses to use third-party apps to run Facebook contests. App platforms, such as ShortStack, see opportunity in the changes.

Is this the end of apps? No… getting Facebook Likes and Comments is only the first step. Savvy marketers know that the real work is done when you collect and leverage data for ongoing promotions and marketing efforts

Facebook has announced that they’ve updated their Pages Terms in order to make it easier for businesses to administer promotions on their Facebook Page. The updated terms state that Facebook no longer requires the use of a third-party application in order to run promotions. Businesses can choose to run promotions directly on their Timeline or using a custom app from a third-party application such as ShortStack.

“This change will be helpful for small business owners, making it easier for them to host promotions,” said Jim Belosic, CEO, ShortStack. “Is this the end of apps? No… because when you have a large following, getting Facebook Likes and Comments is only the first step. Savvy marketers know that the real work is done when you collect and leverage data for ongoing promotions and marketing efforts and apps make that possible. We’re excited for these changes because it’s an opportunity for us to make platform updates to further accommodate businesses on Facebook.”

In Facebook’s announcement of their changes they encourage brands to continue to use custom apps to run promotions stating, “creating a promotion with an app on Facebook allows a Page to create a more personalized experience, more in line with your branding strategy. Apps provide more space and flexibility for content than Page posts alone. Promotions run through apps can collect data in a secure, structured way that may be appealing to advertisers, particularly larger brands.”

Currently there are more than 50 million Facebook Pages. With a majority of businesses joining Facebook in hopes of establishing an online presence, improving customer loyalty and increasing sales, custom Facebook apps are the easiest way to get more Fans, more visibility and more engagement.

Businesses turn to third-party apps, such as ShortStack, that provide a platform to build custom Facebook Page apps that are are fully functional on desktop and mobile devices. ShortStack delivers these services through a do-it-yourself platform consisting of more than 40 tools, 80+ templates plus an extensive library of support documents, videos, references, and an email support system.

About ShortStack
ShortStack is a self-service custom app design tool with features that include contests and sweepstakes, newsletter signup forms and integrations with YouTube, Twitter, RSS and more. ShortStack apps can be installed wherever – to Facebook, websites and blogs, and they’re even viewable on mobile devices. To learn more about ShortStack, visit http://www.shortstack.com.
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Sara Piccola
ShortStack
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