In the long run quality of fans is more important than quantity and the data has more utility and longevity.
Reno, Nev (PRWEB) May 15, 2014
ShortStack, a do-it-yourself social campaign building platform, has released a new eBook titled “Why Every Business Needs to Stop Obsessing About Facebook Likes,” which aims to help companies shift their focus away from collecting Likes on Facebook; collecting Likes has long been a main goal for businesses. In place of Likes, ShortStack is advising companies to collect useful information from fans that can be used in their marketing efforts.
“As a platform that businesses use to build their social media presence, we’ve always encouraged the practice of collecting valuable data from fans,” said Jim Belosic, CEO, ShortStack. “However, businesses have always got distracted by the idea of a large fan base. With Facebook’s latest algorithm changes there isn’t as much value in having a large but inactive fan base. Collecting valuable information from active fans provides businesses with materials they can use beyond Facebook,” said Belosic. “In the long run quality of fans is more important than quantity and the data has more utility and longevity.”
The new eBook, “Why Every Business Needs to Stop Obsessing About Facebook Likes” features five chapters dedicated to educating businesses on the dangers of “forcing” people to Like a Page in order to receive content. It also highlights the importance of collecting data such as interests, habits and other demographics that can be used for future marketing efforts.
The five chapters include:
- How Forcing Users to Like Your Page -- aka Like-Gating -- Can Hurt Your Business
- How to Combat the Challenges of Like-Gating
- The Danger of Like-Gating on Mobile
- How to Create Awesome Action-Gated Apps to Collect Valuable Data
- 3 Facebook Metrics That Are Way More Important Than Your Like Count
Over the last several months Facebook has made numerous changes to their News Feed algorithm and the changes have left many business’s organic reach in the dumps. Social media experts and contributors have been chiming in on the topic for months, mostly providing insight on how to keep reach and engagement high. However, ShortStack has taken a different approach encouraging brands to forget about Likes all together and focus on collecting data from people visiting their Facebook Page.
“Why Every Business Needs to Stop Obsessing About Facebook Likes” is available as a free download from ShortStack’s Blog, Socially Stacked. ShortStack plans to continue to offer features and products that help businesses interact with their social fans on a deeper level and collect information and insights that can be used for marketing beyond social platforms.
ShortStack helps Marketers create contests, collect customized data from their visitors and increase the size of their audience on Facebook and around the web. ShortStack apps can be installed wherever – to Facebook, websites and blogs, and they’re even viewable on mobile devices.