Startup Launches World's First Inter-generational Digital Photo and Video Frame for Grandparents

Dutch startup, Famatic, invents new tech gadget to keep parents and grandparents active in their loved ones’ daily lives using Facebook and Instagram.

San Francisco, CA (PRWEB) April 28, 2014

Famatic is the world’s first inter-generational digital photo and video frame for grandparents and older parents. It’s a social photo frame that makes it easy to instantly enjoy the photos and videos that family and friends place online. Recipients can comment directly in the frame, without having to first log in to Facebook or Instagram. Famatic is currently taking pre-orders on Kickstarter (http://kck.st/1eYISFR).

Many people use their smartphones to share photos and videos on social media sites such as Facebook and Instagram. But some people, particularly older ones, find social media complicated and confusing. As a result, they miss out on important moments—such as a grandchild’s first steps or high-school graduation—or only hear about them after the fact.

The idea for Famatic emerged from personal experience. “I really wanted my mother-in-law, who isn’t active on social media, to be able to take part in my children’s special moments,” says Famatic Co-Founder Thijs Suijten. “Thanks to Famatic, she’s now one of the first to enjoy these moments, and she’s able to see new videos and photos as soon as we take them.”

Because the device is remotely controlled by family members, it is very easy to use. A pleasant chime announces the arrival of new photos and videos. The photo frame can be detached from its docking station, turning Famatic into a digital photo album people can take with them wherever they go. As a result, they can always share the latest pictures of their grandkids with other family and friends.

"We started by researching the ways people were already trying to solve this problem,” Suijten says. “What we kept hearing from young parents was that they had tried all kinds of different solutions. They gave their parents an iPad, or shared photos through Dropbox or e-mail, or tried to get their parents to use Facebook. But none of these options turned out to work. They needed something simpler.”

Photos and videos can be sent to the frame from the Famatic website, the mobile app, or a dedicated e-mail address. Users can also link Famatic with Facebook or Instagram to share items automatically. Personal settings enable each user to customize which photos are shared with the frame.

Famatic needs to raise $75.000 from backers on Kickstarter in order to start manufacturing the first batch of Famatics and to make this idea to a reality. For early backers a limited number of Famatics can be pre-ordered on their Kickstarter project page for $169 including shipping.

About Famatic

Famatic (http://famatic.com) is the world's first inter-generational digital photo and video frame that connects kids, parents, and grandparents in an amazing house-to-house family sharing network. Easily send your Facebook or Instagram photos and videos to the family mantle, where grandparents can view, like, or comment without logging in. Famatic's crowdfunding campaign has just launched on Kickstarter at: http://kck.st/1eYISFR.

Contact:
Thijs Suijten, Co-Founder Famatic +1 415 644 5070
Ann Murray, PR contact +1 310 651 0304

Press kit can be found at the footer on the Famatic website: http://famatic.com


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