'Writing can serve many purposes – it can persuade, inspire, impress, educate, or simply entertain,' Lauren Frye writes.
Seattle, WA (PRWEB) May 20, 2014
“Writing can serve many purposes – it can persuade, inspire, impress, educate, or simply entertain,” Lauren Frye writes in her recently released article on the art and science of web content writing.
“Effective online content for businesses should do any or all of these things – plus one more,” she continues, “It should motivate readers toward a purchase decision.”
Focusing on business owners, marketing managers, and business consultants, Frye begins by explaining that a good web content writing strategy focuses on their business, their customers, and their sales goals.
She goes onto explain that web content writing isn’t like other forms of writing, and that it is both an art and a science.
“The art engages the reader, and the science makes them want to purchase from you,” Frye explains.
She goes on to list the artistic elements involved in content writing, including a creative writing style, interesting hook, and a helpful and insightful body.
The “science” aspects of web content, she lists, include Call-To-Actions, keyword density, intersite linking, and a writing style that corresponds with the company’s customer personas.
Lauren Frye concludes by saying, “As I write articles, I’m thinking about how to make your company successful, and that’s what makes my role at Fannit exciting. It makes it more than just a job.”
Fannit.com is a full service inbound marketing agency that helps companies increase their online presence through good marketing as well as engaging and well placed content. They service Seattle area and U.S. based companies with content development, SEO, PPC, E-mail, Press Release, and Website Conversion Optimization.
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Everett WA 98201