Coca-Cola’s Content Marketing Secrets Revealed in New Infographic

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Fannit’s online marketing team shares top content marketing techniques used by Coca-Cola.


Fannit's new infographic provides excellent tips for bloggers and content marketers.

With over 150 million blogs and millions of businesses competing for precious online space, knowing how to create impressive content is paramount.

With over 150 million blogs and millions of businesses competing for precious online space, knowing how to create impressive content is paramount. Fantastic content marketing and blogging is the only option for those who wish to grow an audience or make money online. The internet marketing experts at Fannit researched some of the top content marketers in the world and discovered a gold mine of information from the digital marketing division of Coca-Cola. In a recent conference, Coca-Cola’s manager of digital communications and social media, Ashley Callahan, gave away her secrets for Coca Cola’s content development strategy. Fannit has combined her four main points into an infographic. This can be viewed here.

The infographic first presents some interesting information about Coca-Cola and their marketing. Following this is the checklist Coca-Cola uses to analyze content before putting it on their website. The infographic concludes with a quote from Ashley Callahan showing Coca-Cola’s quest to take advantage of the opportunities in content marketing. A text summary of the infographic is also available.

Fannit believes that there is room to learn from those who are the best at what they do - Coca-Cola has proven themselves as one of the best marketing focused companies in history. From their cute polar bear TV ads to their relatively new Journey website and beyond, they have proven their ability to deliver enjoyable content to the masses. Their marketing tactics do not just advertise their products, but also reach out into the community and provide a source of entertainment, knowledge, and goodwill. These are things that can, and should, be learned from. Businesses can all use seasoned tactics to bring joy and useful information to their customers as well as a good product or service.

About Fannit specializes in using Internet, social media and email marketing to help their clients connect with prospective new customers as well as current customers to generate business growth and expand their online voice. Fannit uses unique Internet marketing techniques like search engine marketing (SEM), content development, search engine optimization (SEO), pay per click (PPC), social media marketing (SMM), Lead Conversion Strategies, and email marketing to help their clients grow. Fannit’s corporate offices are located at 2911 Hewitt Ave Everett, WA 98201, but serves clients across the US, Canada and Europe.

Neil Eneix
Chief Operating Officer

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