When supplying consumers with a product or service, it is impossible for businesses to fully satisfy every customer.
Seattle, WA (PRWEB) April 06, 2015
When supplying consumers with a product or service, it is impossible for businesses to fully satisfy every customer. How these businesses handle these complaints and negatives reviews is what makes all the difference.
In their latest article, Fannit shares some basic tips that businesses can implement in order to help restore their online reputation following a customer’s public declaration of a bad experience.
The first step Fannit recommends in order for businesses to manage their online reputation is to make a simple SEO fix. By intentionally implementing the basic SEO described in the article, businesses can make the positive reviews more visible and the negative reviews less noticeable.
The second step Fannit suggests for businesses to take is to analyze how best to respond to the negative reviews. Fannit says that, “It is important to know when to respond and when to keep quiet.”
The article states that one of the benefits to responding publicly to the negativity is that it can actually build trust. When other users see a brand actively tending to a previous customer’s complaint, they will be more inclined to take advantage of that business's services.
On the flipside, Fannit warns that publicly releasing statements about negativity could be a bad idea, because, “...the response can expand the distribution of the negative comments.” Fannit encourages businesses to consider the benefits and drawbacks to publicly responding or leaving the negative comments unaddressed. The article goes on to address a couple more ways that businesses can protect their online reputation.
For more information on inbound marketing, or to learn more about the inbound marketing services that Fannit provides, visit their website at http://www.fannit.com/inbound-marketing/.
Fannit.com is a full service internet marketing agency that helps companies increase their online presence through engaging and well placed content. They service Seattle area and U.S. based companies for content development, SEO, PPC, E-mail, Press Release, and Website Funnel Optimization.
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