FansTang’s Second Consecutive American Music Awards China Live Streaming Package Another Huge Success

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FansTang live streams American Music Awards and customized Chinese red carpet show to China to meet the increasing demand in the market for localized international content

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Chinese millennials across FansTang’s social and online video ecosystems have an increasing appetite for localized international content.

On November 22, FansTang exclusively live streamed the 2015 American Music Awards with its localized Chinese red carpet, backstage coverage and other local language programming.

As the AMAs’ exclusive China partner,FansTang began live streaming the event into China in 2014, as well as producing localized shoulder content, including red carpet coverage and backstage shows. Through a strategic partnership with Mango TV, the online platform of Hunan TV, one of China’s largest entertainment networks, the program was broadcast to China’s massive consumer audience, with the 2014 live stream generating nearly 20 million views.

For the 2015 show, the red carpet was hosted by FansTang’s This Week in Hollywood host, Emily Tang and Hunan TV host Weijia Li, one of China’s most famous variety hosts from the long-running show "Happy Camp". The live stream featured interviews with many top artists, including One Direction, Skrillex, Diplo, Charlie Puth, Karla Souza, Carrie Underwood, Sam Hunt, P Diddy, Miss America Betty Cantrell, Norman Reedus from “The Walking Dead”, Kat Graham from “The Vampire Diaries”, the Los Angeles Clippers’ DeAndre Jordan, and YouTube celebrity Bart Baker.

FansTang’s CEO, Adam Roseman, commented that “Chinese millennials across FansTang’s social and online video ecosystems have an increasing appetite for localized international content. We are pleased to use our analytics platform and practical experience to deliver this customized experience for our fans.” Viewership and interest in the show has grown exponentially as more fans in China are ingesting localized international content. The artists featured on the awards shows are either already well known among the Chinese audience, or on their way to becoming household names.

About FansTang

FansTang, wholly owned by China Branding Group Limited, is the largest provider of localized international live events content, social media content, and non-studio Hollywood and related video content into the China marketplace. FansTang also maintains the most robust international content data platform that services a growing portfolio of major clients including studios, Hollywood agencies, international ad agencies and brands.

For additional information, please visit our website.

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