Miami, Fla. (PRWEB) September 16, 2013
Announcing her relocation to South Florida, fashion designer, stylist, and former ‘Project Runway’ participant Amanda Perna, confirmed that she is also inaugurating the expansion of her fashion label, The House of Perna. The company is maintaining its New York City branch and adding new operations in South Florida. The House of Perna (THoP) sales team advised that all e-commerce http://www.TheHouseofPerna.com and other sales and manufacturing operations remain uninterrupted during the process.
A child of South Florida, Perna said her decision was based on the fact that the local fashion industry is significantly growing and gaining notoriety across the U.S. as well as internationally. “The cultural explosions and local developments in the fashion industry happening right now really sealed the deal - this was the perfect time to return home.”
Amanda’s Floridian and theatrical influences, along with her professional experiences at Oscar de la Renta and Calvin Klein, helped shape her vibrant and meticulous style. She now defines her creations as ‘architectural with movement’. “Even though being in New York allowed me to have invaluable experiences, including the Project Runway opportunity which I was so fortunate to be part of, South Florida is the ideal landscape for my creative drive,” she said.
Known for having the luxurious THoP garments fully produced in the United States, Amanda Perna also informed that her manufacturing operations will be partially moved to South Florida, in the course of the next few months, but a good share of it will be kept in New York. “We want the world to see that America still has what it takes to create beautiful clothing on our own soil. And we can actively help create jobs by working with our local communities.”
For the past five years, the Beacon Council (BC), Miami-Dade County’s economic development agency, has targeted the fashion industry as an area for growth. According to Pamela Fuertes, BC’s international economic development program vice president, the Council’s One Community One Goal creative design committee has even initiated a project to create a fashion design incubator in Miami, fostering the local industry’s expansion. “It really does make sense because this is one of the industries making Miami modern, sophisticated and really attractive,” said Fuertes.
As part of the relocation, Amanda Perna is also planning her involvement in local events, similarly to what she has done in the past, in partnership with department stores such as Bloomingdale’s and Neiman Marcus.
More information about THoP, including events, collections, and items available for purchase, can be found at http://www.TheHouseofPerna.com. Amanda’s availability for special events and styling opportunities can be verified by contacting Solomon Strul directly, at solomonstrul(at)thop(dot)us.
About Amanda Perna
With a background in theatre and a degree in Apparel Design from the University of Alabama, Amanda Perna adds to her portfolio, professional experiences from two of today’s four major fashion houses in the U.S. - Oscar de la Renta and Calvin Klein. She also appeared on Project Runway Season 9 and is a featured expert host on eHow.com.
Amanda’s own fashion label, The House of Perna, is now her homage to the bright colors of her South Florida upbringing, and the bold strong silhouettes of her rich life as a designer and world-class stylist in NYC. The brand stands for strong values related to meticulous garment construction, high quality fabrics and materials, and is 100% made in the USA.