BOCA RATON, Fla. (PRWEB) January 29, 2016
Three decades after first introducing the world to the value and convenience provided by its trusted team of expert jewelers and watchmakers, Fast-Fix Jewelry and Watch Repairs®, the recognized industry leader with more than 150 locations worldwide, is now poised for rapid expansion in 2016. Fast-Fix understands that consumers are not inclined to send jewelry and watches through the mail to be fixed when they can meet face-to-face with a technician. That’s why, even though visits to brick-and-mortar stores are increasingly being replaced by the click of a mouse, Fast-Fix is built to withstand ever-transforming consumer trends, proving that some business is better done in person.
As the world’s largest and most trusted brand in custom jewelry design, and jewelry and watch repair, Fast-Fix has flourished since its founding in 1985. Unlike many other mall-based stores, the brand’s franchised business model has sparked strong growth and increased client traffic, even during traditionally slower mall sales months.
Now, with new chief executive officer Gerry Weber at the helm, Fast-Fix is perfectly poised for its strongest year of growth ever. Weber brings with him an extensive background in corporate and franchise operations management, and is focused on the brand’s expansion in the year ahead.
“We are an industry that will not be replaced by the Internet,” Weber said. “Jewelry is personal. We repair everything from engagement rings to high-end watches, and people don’t want to send those valued family heirlooms through the mail to someone they never get to meet face to face. As we enter our 30th year, that long-held trust factor continues to fuel our business. Our technicians are industry certified and use only state-of-the-art tools and the highest quality batteries and parts, so when you’re dropping off an important watch, ring or family heirloom, you can have confidence that it will be treated properly. Fast-Fix offers that guarantee.”
Since its founding Fast-Fix has found a welcome home in bustling malls across America, England and Ireland. Most jewelry and watch repair work is done in-store while the customer waits or shops. When dealing with items that are not only valuable from a monetary standpoint but an emotional one as well, speed, accuracy and trustworthiness are always at the apex of Fast-Fix’s daily operations. The brand’s combination of both inline and kiosk-based stores offers franchisees the flexibility to open in a space that works best for them.
Fast-Fix has grown to more than 150 stores in the U.S., England and Ireland. Each location is independently owned and operated, and all units employ expertly-trained jewelers, watchmakers and watch repair professionals. In addition to repairs, Fast-Fix also sells a wide selection of jewelry, charms and other sought after pieces. With 80 percent of the average store’s revenue earned through repair services, Fast-Fix helps boost business for surrounding retailers, too.
“The beauty of our business model is that customers can come into the mall, drop off their jewelry or watch, and head off to explore while we get things repaired, on average within one hour. Many times they return with a shopping bag in hand, so we know they’re bringing business to other storefronts in these malls too,” Weber said.
The brand is now looking to build on that strong foundation by adding an additional 10 to 20 in-line or kiosk locations in major mall markets across the country in 2016 including metropolitan cities like Charlotte, Kansas City, Chicago, Jacksonville, St. Louis, Boston, Pittsburgh, Raleigh and Seattle.
Fast-Fix is also looking for both multi-unit and single-unit franchisees to help carry the brand’s expansion plan forward. Driven entrepreneurs with a business or jewelry background are an ideal fit for the industry leading franchise system; an extensive knowledge in jewelry repair isn’t necessary.
“Strong business acumen is the most important attribute of our successful franchise owners,” Weber said. “It’s all about salesmanship and the ability to reach beyond the four corners of the store to interact with customers, grow your network and gain referrals. We continue to refine our model to make Fast-Fix the best jewelry repair guarantee in the industry, and we’re using that to build the brand in 2016. We are ready to grow.”
ABOUT FAST-FIX JEWELRY AND WATCH REPAIRS®
Established in 1985, Fast-Fix Jewelry and Watch Repairs® is the world’s largest and most trusted consumer choice for jewelry, watch, eyeglass frame, and smartphone repair services as well as custom jewelry design and personalized engraving services. Fast-Fix has more than 150 locations in the United States, England and Ireland, including more than 100 franchised locations. Each store is staffed with industry certified expert jewelers, watchmakers, watch repair professionals and smartphone technicians who provide high quality, timely services, often in less than one hour.