Increasing Focus on Women’s Health Drives the Global Market for Feminine Hygiene Products, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on the Feminine Hygiene Products markets. Global market for Feminine Hygiene Products is projected to reach US$40 billion by 2020, driven by growing focus on women’s health and hygiene, rising standards of living, expanding women workforce and innovative product development.

Feminine Hygiene Products: A Global Strategic Business Report

Follow us on LinkedIn – Sanitary products are offered in various forms to provide easy and reliable way of menstrual protection for women. The fact that an average woman experiences around 500 menstrual cycles from puberty to menopause offers perennial opportunities for feminine hygiene product manufacturers. Advancements in technology are enabling premium brands as well as private labels to innovate and offer superior products. The market is also benefiting from the rising incidence of early puberty. Another key factor driving growth includes advertisements and promotional campaigns launched by manufacturers to spread awareness over the importance of maintaining personal hygiene during menstruation. Manufacturers are increasingly targeting teenagers and younger women against a backdrop of the growing number of aging brand loyal women entering menopause. The active lifestyle led by women in general is generating demand for sanitary products that are thinner, easy to carry, discreet and more absorbent. Although still in early stages of adoption, the airlaid nonwoven fabric technology is expected to witness unprecedented surge in demand due to its anti-bacterial, odor control, and super absorbent properties.

Product innovations poised to benefit the market include the breakthrough menstrual cup DivaCup™, pH-balanced RepHresh tampon, and sanitary napkins that provide leak and stain prevention and variable flow management. Biodegradability represents another major product feature which is poised to witness strong adoption, given the growing environmental literacy and awareness among women.

Key product trends gathering momentum the world over include ultrathin, stretchable, body conforming, cloth like aesthetics, skin health, odor control, and environmental friendliness. Organic tampons represents the most promising breakthrough in recent times, which is generating significant market interest supported by rising concerns regarding synthetic tampons and the unsettling statistics of toxic shock syndrome (TSS) cases reported in the past.

As stated by the new market research report on Feminine Hygiene Products, Asia-Pacific represents the largest and the fastest growing market worldwide. Favorable demographics, rising income levels, increasing awareness and education programs, changing literacy patterns and hygiene scenario, burgeoning middle class population, and steadily rising population of working women represent key growth drivers in the region. The low per capita consumption of sanitary napkins in the region offers huge untapped potential for growth. China and India, which represent two of the largest countries in the world with female population in the menstruating age group, offer significant market opportunities. India represents the fastest growing market worldwide with a CAGR of 7.6% over the analysis period.

Major players covered in the report include Albaad Corporate, Rostam Ltd., Johnson & Johnson, Playtex Products Inc., Kao Corporation, Kimberly-Clark Corporation, Lil-lets Group Limited, Natracare Bodywise (UK) Ltd., PayChest Inc., Procter & Gamble, Svenska Cellulosa Aktiebolaget (SCA), and Unicharm Corporation, among others.

The research report titled “Feminine Hygiene Products: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of major companies. The report provides market estimates and projections in dollars for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Rest of World. Product segments analyzed in the report include Sanitary Pads/Towels, Tampons, Panty Liners and Others.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
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Raghu Gopal
Global Industry Analysts Inc
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