Anonymous App Fessup Launches its “Strangerships” Crowdfunding Campaign

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Social media has become a theatre stage where people show off their best image - there is little space for raw and disinhibited confessions. Fessup is an anonymous app that is about creating playgrounds where people can explore their personas online without conforming to social scripts.

preview panel of the app

Escape the glare of social media, say what you really feel and be heard by your school/work community on the fessup app.

Fessup isn’t another Whisper or Yik Yak  — we’re not just about jokes and inane banter, we’re about the serious matters that are important to people. We noticed that the most viral confessions on Facebook were the long, substantiated ones.

Fessup, an app that lets people say what they really feel anonymously, has just launched its Kickstarter crowdfunding campaign. The campaign carries the “Strangerships” theme, or short for relationships between strangers.

Being authentic on Facebook or offline can result in severe personal and professional repercussions. It is this motivation that led the founder to create an app where students and working adults are able to talk to others in their community pseudonymously. Social media has become a theatre stage where people show off their best image  —  it is almost like a kind of performance art and there is little space for the raw and disinhibited. There are forums like Reddit, but one cannot say a Reddit forum represents an offline collective like @harvard in the USA or @nus in Singapore. The vision is for collectives on Fessup (e.g. @siliconvalley, @harvard, @media, @blk71) to evolve into forums with their own cultural identity, memes and lingo. The app’s creators have coined a buzzword - “hypercommunity app", taking inspiration from Taiwan’s Dcard and South Korea’s Everytime, which are hugely popular anonymous apps in these countries. The Fessup app is available in public beta on both the Apple App Store and the Google Play Store.

Fessup seeks to help people experience catharsis through creating an avenue for honest and authentic expression, in stark contrast to the strategically curated and filtered facades of a seemingly perfect life on existing social media. It seeks to elucidate the complex thoughts and feelings of people and surface truths. Instead of the boring theatre stages on conventional social media, Fessup is about creating playgrounds where people have the freedom and latitude to explore their personas online without conforming too strictly to predictable and cautious social scripts that govern how people interact with each other.

“There are two things our users want — to say what they really feel and to be heard by a relatable community,” said Herbert Eng, founder of Fessup, while explaining his vision in a Kickstarter video.

Audiences may be familiar with confession pages on Facebook and compare Fessup to these. However, Facebook itself is not designed for anonymity and Fessup offers many advantages over the typical Facebook confessions experience, including anonymous reply, instant broadcast, real-time community chat and anonymous chat. Elaborate details of how Fessup is different can be found in this blog post.

An Exciting Future?

With its stretch goals painting an image of an app that does tangible social good through connecting depressed people to certified psychologists, it is exciting to see how much Fessup can accomplish in a busy social media landscape. It is also interesting to see how cohesion and team spirit can be improved in large communities with Fessup taking mobile gaming further towards competition between actual offline communities instead of generic groups emplaced in game worlds. Pokemon GO where perhaps students from the same varsity are able to compete with rival Universities anyone?

A version of this release can also be found here.

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Herbert Eng
since: 09/2009
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