Firefly Creative Announces Website Marketing Education for Technology Integrators

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New Webinar, “Is Your Website a Winner or Loser,” Teaches AV Professionals How to Maximize Online Marketing Exposure and Lead Generation

An integrator needs an effective website to generate a steady flow of leads as well as provide validation for referrals.

Firefly Creative, the full service marketing agency division of One Firefly, LLC, today announced a new marketing educational webinar for technology integrators. The marketing course, “Is Your Website a Winner or Loser,” helps home and commercial technology systems professionals improve their online presence. The new webinar starting Wednesday, June 4 is the first of a summer education series about digital marketing with more courses to be announced.

According to Ron Callis, Jr., CEO of One Firefly, LLC, “Technology integration firms are small companies who have primarily grown from referral business and have rarely focused on their online marketing.” Ron explains, “Due to the large volume of purchasing decisions that now start with an online search, an integrator needs an effective website to generate a steady flow of leads as well as provide validation for referrals.”

Attendees to this new industry-tailored course, “Is Your Website a Winner or Loser,” will gain an understanding of the current digital marketing landscape, learn the role of a strong web presence as it relates to lead capture, and discover best practices that create a winning website. Additionally the importance of mobile responsiveness will be discussed and examples provided, including what not to do. Firefly Creative director of online solutions, John Baskerville, reports, “Firefly Creative’s website clients now see more than 50% of their site traffic coming from mobile, and all marketplace trends indicate it will continue to increase making a mobile responsive website a necessity for technology integrators or any small business.”

The weekly sales and marketing-focused webinars launched in March 2014 and have been well-received with attendance from integrators across North America and Europe. “I was impressed with Firefly Creative’s process, clarity of presentation, and proven content,” stated Mark Glazier, director of business development and operations at Keith Yates Design Group, a home theater design and engineering firm located in California.

June 4, 2014 marks the first time this industry-specific marketing course will be delivered via webcast by Ron Callis with the help of industry sales and marketing expert Ami Wright, executive marketing advisor at Firefly Creative. “Is your Website a Winner or Loser?” will take place at 11:00AM EDT on select Wednesdays throughout the summer. Interested webinar participants can watch a preview and reserve a spot by visiting

About Firefly Creative
Firefly Creative is operated as a division of One Firefly, LLC and is a full service marketing agency that caters to technology service professionals in the residential and/or commercial space including designers, integrators, installers, contractors, consultants, distributors, and manufacturers. Firefly Creative is based in Hollywood/Fort Lauderdale, Florida and has been operating since 2007. Firefly Creative conducts business under the same roof as its three sister divisions, Firefly Design Group, Firefly Programming, and Firefly Global. Firefly Creative clients span the globe.

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