First Gynecologist-Tested Athleisure Brand Launches Kickstarter to Expand its Offerings

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OYA’s patent-pending athleisure fashion is designed for women who sweat, suffer leakage issues

women wearing OYA brand leggings and crop tops

OYA ventilated leggings and crop tops

Busy, active women want to protect our health, but we don’t have time to add a bunch of preventive measures to our routines. With OYA clothing… there are no special instructions, added steps or time-consuming processes involved.

OYA Femtech Apparel ( has introduced the first gynecologist-tested, athlete-approved athleisure with ventilation and moisture-absorbing technology aimed at protecting women’s health. OYA’s Goddess leggings and crop tops are stylish athletic pieces that women can run, train and go about their day in comfortably, without the moisture retention that can breed harmful bacteria. OYA continues to build on this line of body and age inclusive clothing for the health-conscious woman. The company launched a Kickstarter campaign on October 19, 2021, to support the production of the Goddess V2 legging.

“As an athlete, I was inspired to develop OYA’s line of ventilated athletic clothing after I experienced recurring health issues from living in tight leggings and workout clothes that didn’t breathe,” explains Mitchella Gilbert, CEO of OYA and a Black female entrepreneur who has successfully launched three other companies. “Our athleisure apparel is fashionable and high tech, to give women more control over their vaginal health while removing the stigma surrounding feminine care.”

While other leggings trap bacteria and moisture, increasing the risk of health issues such as bacterial vaginosis, yeast infections and skin ailments, OYA’s Goddess leggings have a provisional patent for their innovative leak absorbent and ventilated design. The leggings include a crotch gusset with a removable, washable and reusable insert that absorbs moisture from light urinary incontinence, menstrual leaks and sweat. The leggings offer three times more fluid absorption than average leggings and are five times more breathable. The crop tops also feature ventilation and a super-soft band to help prevent chafing. Manufactured in the USA, all OYA clothing uses sustainable dyes, is hypoallergenic and machine washable.

“Busy, active women want to protect our health, but we don’t have time to add a bunch of preventive measures to our routines. With OYA clothing, all a woman has to do to be proactive about her feminine health is wear our stylish, comfortable femtech whenever she would normally wear athleisure. There are no special instructions, added steps or time-consuming processes involved,” says Gilbert.

The Goddess leggings are cellulite-smoothing, have body-shaping contouring panels and the crotch gusset is contoured to be opaque and visually discreet. There is a high-waisted option, too. Each pair also features two side pockets and one inner hip pocket. OYA also has a recycle and refurbish model, enabling customers to send their leggings back to the company at end of life for a discount off their next pair. The leggings and crop tops come in inclusive sizes XS-XL. The Goddess V2 and matching crop tops are available via Kickstarter.

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OYA is a femtech company (using technology to address women’s biological needs) based in Los Angeles, California. Founded in the Anderson Venture Accelerator at the UCLA Anderson School of Management, OYA holds a provisional patent and has applied for a trademark for the first OBGYN-approved brand of leggings.

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Cynthia McVey
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