fishbat, a Leader in Social Media Agencies, Affirms Models are “‘Not Just Mannequins’”

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In response to an article published by The Wall Street Journal, fishbat, a leader in social media agencies, discusses how social media is being used to humanize the image of models.

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fishbat, a leader in social media agencies, responds to an article published by The Wall Street Journal Online, which details how social media is being used off the runway in order to prove that models are more than just a pretty face.

According to an article published by The Wall Street Journal on September 3 titled, “As Fashion Week Approaches, Runway Models Strut on Social Media,” fashion models are using social media as a means to express their thoughts about fashion, as well as express their “nonwork interests,” in order to demonstrate that they are much more than just a figure used to sell clothes.

In the article, Roman Young, director of women and image at Wilhelmina International, says, “Five or 10 years ago, models were only judged on their looks or if they were cool on set. Now, you can find out how cool they are from social media…They don’t have to fake it.”

Justin Maas, vice president of client relations at fishbat, a leader in social media agencies, says that using social media to soften the image of a model is a necessary marketing step for the modeling industry.

“What we have here is a smart marketing strategy,” he says. “When your number one consumer group is women, you need to make sure that the models reflecting the product are a reflection of what the consumer sees inside of themselves. By bringing social media into the mix, women don’t see an inscrutable billboard standing in front of them. They see their next door neighbor or their acquaintance from the office. Namely, they see someone who relays universal thoughts and feelings and is able to create a real ubiquitous connection with the everyday woman.”

Maas says models utilizing social media allows for a possible reconfiguration of the entire industry. “Connecting with fans on such a direct and personal level targets an entire population of women that the modeling industry could never infiltrate,” he says. “Now, thanks to social media, the modeling industry will only strengthen its connection with this untapped resource, which could lead to an entire revamping of the industry. It will be exciting to watch it unfold.”

fishbat, Inc. is a full-service digital marketing and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

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