Bohemia, NY (PRWEB) December 01, 2013
fishbat, a leading full-service digital marketing agency and web design firm, discusses the importance of mobile apps in the world of digital marketing and unveils tips on how businesses can use them for innovative ad campaigns.
Mobile app development has become one of the key deciding factors in the success of an organization’s comprehensive branding and marketing initiative. Employing the finest state-of-the-art technologies and blending it with an array of innovative concepts, mobile apps have become an integral part of a brand’s cohesive marketing plan.
Creating seamless brand representation across diverse mobile platforms has become necessary for businesses. They must invest in smart and elaborate mobile apps that run parallel to support the ongoing branding exercises across different segments. It is vital to create responsive websites with app integration for iPhone, iPad or Android devices by targeting the ever-expansive user base of smartphones and tablets. This type of technology allows for the creation of apps that work even when a consumer is offline and is not connected to any cell network or Wi-Fi signal.
Justin Maas, vice president of client relations at fishbat, a Long Island web design firm, says businesses need to think in the future. “It’s no secret the world is going mobile,” he says. “Unless a brand is ready to go that extra mile by creating a smart and informative mobile app, it will become increasingly difficult to meet the target audience – anywhere, anytime and on the go.”
Maas says that the creation of functional mobile apps can help businesses achieve an increased ROI. “When you’re able to create a useful mobile app, more consumers are going to be exposed to your content,” he says. “The point is to give consumers the ability to interact with you at all times. People are beginning to browse the Internet on their smartphones more often than on a desktop or laptop computer. Mobile apps are the way of the future.”
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.