Bohemia, NY (PRWEB) January 11, 2014
fishbat, one of the most prominent Long Island advertising agencies, responds to an article published by the Seattle Seahawks on January 6, which discusses how the Seattle Seahawks use social media in order to interact with the fans.
According to the Seattle Seahawks article titled “Seahawks Maximize Social Media to Unite Fans,” the Seahawks, one of this year’s top NFL teams, are using hashtags so fans can interact with one another while the team continues on its road to Super Bowl.
The Seahawks even created a new landing page on their main website that shows the top cities and countries that use the featured team hashtag of the week. While the main hashtag is #Hawkitechture, there are other tags that fans can use to spark conversation. The article says those who use the hashtag could be eligible to win a custom jersey and participate in a flag-raising event with a Seahawks player. The article says winners will be chosen based on their originality, creativity, and use of overall space.
Justin Maas, vice president of client relations at fishbat, one of the top Long Island advertising agencies, thinks this is a great campaign for the Seahawks. “This is a great play for the Seahawks,” he says. “They are making their way through the playoffs, so it’s important for them to gain as much positive publicity as they can. Using social media as an outlet can help the team to gain support and positive press from the public.”
Maas says fan interaction is also a very important factor when it comes to major sport franchises. “Fans have a lot to do with the success of the team,” he says. “Players should always interact with fans one way or another. Social media is the best way to do so. This was a really smart decision by the Seahawks.”
fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.