Bohemia, NY (PRWEB) February 16, 2014
fishbat, an award-winning Long Island advertising company, details Klout’s latest changes and how it could improve content marketing strategies for businesses.
According to the February 10th article from Mashable titled “Why Klout had to change, and why you shouldn't count on it,” Klout changed its business model last week. Now, instead of just being able to view a Klout score, users can share content through the platform to increase their score and become more influential on social media.
Before the change, the article says Klout could only display user scores from social media engagements and give certain perks to people with high scores. However, scores would rarely change more than a tiny amount. This changed with the platform’s new business model. The article says that when users share content through Klout, it will positively affect your score. Users that post more content will achieve a higher ranking. The article says this will help users feel like they can actually do something to improve their scores.
Justin Maas, vice president of client relations at Long Island advertising firm fishbat, says the change came as a result of Klout’s stagnant growth numbers. “Without signs of significant growth, Klout would be destined for failure in the constantly changing social media market. It needed to change its business model to stay relevant. The new model not only encourages users to be proactive in influencing their own score, but it prompts content creators to share stories to enhance their exposure. By creating content-rich, niche-specific stories, Klout allows influencers to view that story and share it with their followers. This has the potential to help marketers spread out content and improve outreach.”
fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.