Bohemia, NY (PRWEB) November 10, 2013
fishbat, a social media agency, responds to an article published by Forbes on November 7th, which states that social media helped defeat a Colorado bill to resume the practice of fracking in the state.
According to the Forbes article titled “Colorado Rejects Fracking: The Money’s Not Talking; Social Media Is,” Election Day brought surprising news to Colorado, where a bill proposed to resume the practice of fracking was soundly defeated by the state’s population. Fracking, the process of breaking the shale that separates the ground from inner layers of the Earth in order to release natural gases that can be used for fuel, is heavily supported by gas companies, but is considered dangerous by environmentalists.
The most surprising part of the controversy was the reaction from social media environmentalists. While gas companies used expensive traditional marketing to get their message across, the environmentalists launched a multipronged Internet marketing attack.
The Forbes article says, “They utilized Facebook to target their messages, tap into supporters’ networks, and ensure their people got to the polls. They utilized Twitter to push every positive development. They even leveraged YouTube to share visuals of fracking’s alleged impacts and infuse their overarching messages with added doses of emotion and fear.” In addition, the environmentalists built content-rich microsites in coordination with an SEO campaign that shot their message to the top of the Google rankings.
Justin Maas, vice president of client relations at social media agency fishbat, believes that social media can be the great equalizer for campaigns with a limited budget. “Great Internet marketing is not easy to achieve. However, when done properly internet marketing has more reach and impression than traditional marketing, sometimes at fractions of the cost. It appears that the environmentalists in Colorado were able to overcome the vast resources of gas companies through a comprehensive and well-thought-out digital marketing strategy.”
Maas believes that is the “anti-fracking” campaign is sign of things to come. “Political campaign advisors should take note of what was accomplished in Colorado on Election Day. Social media ought to be part of political movements going forward.”
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.