A simple tweet can have a large impact and we can see that in this situation. More organizations should follow suit and begin to use Twitter to their advantage.
Bohemia, NY (PRWEB) January 30, 2014
fishbat, an award-winning online marketing company, analyzes how Twitter can help local police find illegally parked cars.
According to a January 28th article from Mashable titled “Rome Asks Citizens To Tweet Against Illegal Parking,” Romans are now able to report double-parked or obstructively parked cars to the official Twitter account of the local police. The article says citizens can tweet pictures and exact locations of illegally parked vehicles.
With weak public transportation and the absence of local police in Rome, Raffaele Clemente, Rome’s chief of traffic police, decided to launch this idea in an effort to decrease traffic and parking issues. The article states that there were 2.2 million traffic fines last year. Since launching this initiative, the article says Roman police have been able to respond to 740 tweets and were able to fine a majority of the reports.
Justin Maas, vice president of client relations at online marketing company fishbat says using Twitter to report illegally parked cars is a great idea in an effort to fix the reoccurring traffic and parking problem in Rome. “Using social media to report illegally parked vehicles is a great start in improving this ongoing issue,” he says. “Through the use of Twitter, the Roman authorities have strengthened their traffic violation efforts, allowing the organization to become more efficient and effective. The use of Twitter to report vehicles is slowly expanding toward other countries. It could ultimately help make other organizations more efficient and effective as well.”
Maas says using social media, specifically Twitter, can allow organizations share important information and allow people to report issues in a different way. “Twitter can help people spread news and information more quickly than other forms of communication,” he says. “A simple tweet can have a large impact and we can see that in this situation. More organizations should follow suit and begin to use Twitter to their advantage.”
fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.