The changes are big for marketers and consumers alike...
Bohemia, NY (PRWEB) March 18, 2014
fishbat, a leading online marketing firm, explains how to take advantage of changes coming to Facebook Pages and how it could be useful for brands.
According to a March 10th article posted on Inside Facebook titled “Coming Soon: A Streamlined Look For Facebook Pages,” Facebook is updating its Timeline format for Pages. Facebook introduced the Timeline format in 2011 and made it mandatory for users to switch over. The article says the new changes are an attempt to fix and add new features to please both casual users and business users.
Facebook Pages will be most affected by this change, the article explains. Pages are run by brands or businesses to raise awareness for new products, promotions and engage with fans. With the new change, the article says all posts will be on the right side of the Timeline to make it easier for people to find posts and other things. The left side of the page will provide information about the business or cause. It will also show how many people “like” the page and other important information like hours of operation and a map showing where a business is located. “Key indicators, such as ads running, likes, post reach and unread notifications will be in a bar off to the right of the posts,” the article says.
Justin Maas, vice president of customer relations at fishbat, says the changes allow potential customers to find information they need from brands and businesses more efficiently. “The changes are big for marketers and consumers alike,” he says. “The changes allow businesses to display information clearly and efficiently to potential customers. Users can now find information about the favorite businesses quicker and easier. Marketers can display information in a more simplistic way to help consumers out.”
Maas says the ‘Pages to Watch’ feature, which has been available for a few months, is also more prominent in the new design. “This is a very underrated feature, which can be really helpful to brands,” he says. “The feature allows brands to follow other pages without liking them. It’s a way for marketers to monitor what their competitors are doing on social media without having to go directly to their pages. You will be able to see engagement levels, how many posts they made and new page likes. If you see a spike in engagement, you can check it out and adjust your own campaign accordingly.”
fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.